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Use the ________ when you must deliver bad news, if your audience has an emotional
investment in the situation.
A) blended approach
B) discretionary approach
C) direct approach
D) indirect approach
Which of these can companies use to increase user engagement by incorporating
game-playing aspects in an activity or process?
A) Radical connectivity
B) Information overload
C) Mobile connectivity
D) Digital publishing
E) Gamification
Which of the following makes free-form slides especially good for motivational and
persuasive messages?
A) Their ability to excite and engage
B) Their ability to educate
C) Their ease of creation
D) Their emphasis on visual content
E) Their emphasis on textual information
Which type of rsum format should be used if the employer wants the rsum sent via
email without an attachment or to fill out an online application?
A) Scannable
B) Digital
C) Plain-text file
D) Printed
E) PDF
The ratio of men and women in entry-level professional positions is ________;
however, moving up the corporate ladder, the percentage of management roles held by
men ________.
A) grossly unequal; remains flat
B) roughly equal; increases steadily
C) essentially the same; decreases steadily
D) skewed toward women; increases dramatically
Which of the following can be used to assess the reputation of an organization and the
emotional quality of the online conversations about it?
A) Target marketing
B) Outrage "hot spots"
C) Brand communities
D) Communities of practice
E) Sentiment analysis
________ can take several forms including grouped, deviation, stacked, combination,
or paired.
A) Pie charts
B) Gantt charts
C) Bar charts
D) Line charts
E) Trend line charts
Direct-to-consumer news releases are
A) specialized documents used to share relevant information with the news media.
B) compliance documents written for governmental regulatory agencies.
C) financial statements intended for the use of top corporate managers.
D) general purpose tools for communicating directly with customers and other
audiences.
If you want to post your rsum on a job website, you should
A) present your rsum in a less formal style.
B) choose sites that allow all potential employers to see your contact information.
C) post on as many job websites as possible to help you build your brand.
D) avoid websites that don't allow you to restrict the display of your contact
information.
E) add larger and bolder fonts to make it easier to read.
What can be done to develop a more effective email message on the first attempt?
A) Incorporate appropriate emoticons
B) Use a signature block
C) Proofread the message
D) Plan the message
E) Choose the proper medium
An index in a formal report
A) lists names, places, and subjects mentioned in the report.
B) lists only the names of authors cited in the report.
C) lists the names of things and ideas, but not individual people or authors of works.
D) involves all of the above.
Use a ________ to show frequency or distribution of parts in a whole.
A) bar chart
B) histogram
C) flowchart
D) pie chart
Which of these is an important online etiquette rule?
A) Use commenting mechanisms whenever possible
B) Send messages when it works best for you, knowing the audience will respond when
convenient
C) Use "Reply All" whenever possible
D) Assume a message sent to one recipient will remain private
E) Avoid multitasking while using IM
Which of the following is one of the goals of analyzing a situation before conveying
negative news?
A) Less acceptance of the message
B) Improved future performance on the part of the sender
C) Minimized damage to the business relationship
D) Controlled context for the message
E) A personal message to the recipient
What is defined as an appreciation for cultural differences and the ability to adjust
communication based on those differences?
A) Cultural competency
B) Diversity
C) Ethnocentrism
D) Cultural assumptions
E) Judgment
Readability indexes measure ________, so they offer a useful reference point for
improving your writing.
A) style and syntax
B) sentence length
C) tone of voice
D) proper word usage
In which section of an indirect message should you provide information that will lead
the audience to the negative news?
A) Buffer
B) Opening section
C) After the bad news
D) The explanation
E) Close
A ________ lets you search the Internet by asking questions in normal, everyday
English.
A) code snippet
B) metro-search engine
C) colloquial paradigm
D) natural language search
E) metasearch
When you're speaking to an international audience, ________ will enhance the clarity
of your message.
A) keeping the message simple
B) supporting your message with slang and idioms
C) talking fast without pausing
D) avoiding the use of visual aids
E) incorporating several colorful visuals
Which one of the following is NOT an essential element of writing termination
messages in the workplace?
A) Careful planning
B) Sensitive writing
C) Complete documentation
D) Personal allegations
E) Legal compliance
How should sales and marketing messages be handled when writing on a blog?
A) They should include compelling headings
B) They should be minimized
C) They should be linked to websites
D) They should add to your credibility as a writer and blogger
E) They should be written as a fake blog, or flog
________ take potential customers through the purchasing process without asking for
an immediate purchase decision.
A) Marketing messages
B) Sales messages
C) Mission statements
D) Business previews
E) Direct messages
Planning is essential when writing business messages because it
A) helps you provide the right information to the right people in the right format.
B) makes the writing process faster and less stressful.
C) can save you from embarrassing blunders that could hurt your company or your
career.
D) all of the above.
Which of the following is one way to improve your cultural competency?
A) Become aware of your own biases
B) Be consistent about applying the "Golden Rule"
C) Incorporate the use of industry jargon
D) Use humor often to put others at ease
E) Strive for equality and avoid individualism
________ are brief personal messages written to comfort someone after the death of a
loved one.
A) Life-coaching letters
B) Remembrance letters
C) Condolence letters
D) Counseling letters
An audience-centered approach to communication involves
A) saying whatever it takes to win over the members of your audience.
B) embedding a layer of technology between you and your audience members.
C) respecting, understanding, and meeting the needs of your audience members.
D) focusing on how the members of the audience can help you obtain your goals.
By emphasizing principles of ________, a designer can make a website more accessible
to people whose vision is limited.
A) web accessibility
B) organic design
C) associative technology
D) emblematic availability
At which point in the video creation process are music and titles added?
A) Planning
B) Filming
C) Editing
D) Framing
E) Postproduction
In the social media landscape, companies that ________ are likely to be ignored.
A) talk with customers, not at them
B) use a conversational approach
C) take a "we talk, you listen" approach
D) help customers gain a voice in the marketplace
Which of the following is a critical design element in slides because it can create
contrast, isolate elements, and emphasize important ideas?
A) Color
B) Graphics
C) Font
D) Number of slides
E) Structure
