Which of the following has the purpose of helping the audience understand information,
or to explain information?
A. Operating reports
B. Informational reports
C. Planning reports
D. Analytical reports
E. Unsolicited reports
Answer:
When seeking to emphasize similarities, using colors that have subtle differences are an
example of what?
A. Emphasis
B. Balance
C. Simplicity
D. Contrast
E. Consistency
Answer:
Many companies judge recruiting success based on quality of hire, which is a term that
expresses what?
A. A measure of how closely new employees meet the company’s needs
B. A measure of the performance of the new employee
C. A measure of the effectiveness of the hiring process
D. A measure of the quality of applicants who applied through employee referral
E. A measure of the candidate’s perceived ability to fit organizational culture
Answer:
Sites in which users contribute most of the content are referred to as what?
A. User-generated content sites
B. Content curation sites
C. Community Q&A sites
D. Blogs
E. Hubs
Answer:
Which of the following task is the most common non-voice use of smartphones?
A. Reading
B. Writing
C. Email
D. Web browsing
E. Blogging
Answer:
A policy change is an example of what type of message?
A. Goodwill messages
B. Answers to routine requests
C. Claims and adjustment requests
D. Good-news announcements
E. Routine informational messages
Answer:
When completing a persuasive message, which of the following helps determine the
distribution process?
A. Design elements
B. Social media
C. Location of audience
D. Distribution method of competitors
E. Audience expectation and your purpose
Answer:
Social media has increased the sense of openness in conversation and access to
information, often referred to as what?
A. Transparency
B. Stealth marketing
C. Plagiarism
D. Ethical lapse
E. Diversity
Answer:
When developing a blog, which of the following is most effective?
A. A writing style that supports the organization’s image
B. A writing style that is formal and objective
C. A writing style that is comfortable and personal
D. A writing style that is best suited for the target audience
E. A writing style that supports rebroadcasting on IMs and emails
Answer:
Which of the following can safely be included in a résumé?
A. Information on physical characteristics
B. Information on gender and sexual orientation
C. Information on volunteer work at a not-for-profit organization
D. Information on political affiliation
E. Salary history
Answer:
What will best motivate an audience member to take a particular action identified in a
communication?
A. Their understanding the consequences of not taking the action
B. Using a courteous tone that requests immediate action
C. Using basic manners such as “please” and “thank you”
D. Their understanding of how taking the desired action will benefit them
E. Copying a senior leadership member in the communication
Answer:
People typically listen at no better than what efficiency rate?
A. 10 percent
B. 25 percent
C. 48 percent
D. 50 percent
E. 68 percent
Answer:
The recording of audio or video files and distributing them online is called what?
A. Backchanneling
B. Crowdsourcing
C. Enterprise microblogging
D. Podcasting
E. Internal micromessaging
Answer:
Which of the following is a common mistake in persuasive communication?
A. Failing to anticipate objections
B. Using emotional appeals
C. Presenting all sides of the issue before explaining the advantages of your position
D. Involving the audience in the design of the solution
E. Failing to look at the message from the audience’s perspective
Answer:
Requests for recommendations are generally organized using what approach?
A. Question and answer
B. Direct
C. Indirect
D. Persuasive
E. Free form
Answer:
Which of the following is an advantage of using a conventional search engine for
research?
A. No human editors rank search results.
B. Each search engine uses a different search technique.
C. Users can access a web directory to evaluate websites.
D. Search engines are easy and powerful.
E. Search engines can identify all relevant data quickly.
Answer:
When announcing negative organizational news, how should the writer determine the
correct format of the message?
A. The organization should develop boilerplate messages for a variety of scenarios and
then choose the most appropriate.
B. The organization should determine which format best matches the specific situation.
C. The organization should use a plan that is fair and consistent.
D. The organization should present the information in the most positive way possible.
E. The organization should determine what information can be safely kept from public
consumption.
Answer:
One way to minimize negative comments on social media is to do what?
A. Allow users to post comments on the company’s Facebook page
B. Engage with stakeholders as a long-term strategy
C. Respond promptly to all negative comments, whenever possible
D. Allow users to start online discussions on company sponsors sites
E. Ignore negative comments and only engage with stakeholder comments that are
positive
Answer:
When drafting content for a website, which of the following will help improve the
message?
A. Write a message for the internal, local audience.
B. Start with general information and use embedded links to add depth and detail.
C. Develop a concise, skimmable format.
D. Use catchy headings and thought provoking summaries that lure readers further into
the website.
E. Use links that force readers to click through the web to find relevant data.
Answer:
When the audience considers performance levels, what do they look for?
A. Endorsements from experts
B. Evidence you can get the job done
C. Education and special training in the field
D. An understanding of what is important to them
E. Confidence
Answer:
Which of the following offers data and other information in the report, without analysis
or recommendation?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Answer:
Which of the following is an advantage of data visualization techniques?
A. Data visualization allows the reader to extract broad meaning from giant masses of
data.
B. Data visualization allows the reader to clarify individual data points.
C. Data visualization can limit the number of data points being used.
D. Data visualization represents only numeric data.
E. Data visualization limits complex relationships among data points.
Answer:
Websites such as Google and Bing use what technique to help boost rankings in results?
A. Human editors
B. Monitoring algorithms
C. Search engine optimization techniques
D. Hidden Internet
E. Metasearch engines
Answer:
When focusing on recommendations in an analytical report, what should be done as
soon as the need for action has been introduced by describing the problem or
opportunity?
A. Summarize your recommendations.
B. List the recommendations required to achieve the desired benefits.
C. Explain each step fully.
D. Introduce benefits that can be achieved if the recommendations are adopted.
E. Introduce a cost analysis of the desired benefits.
Answer:
Which of the following sentences best displays the “you” attitude?
A. As soon as you tell us the size you want, we can ship your order.
B. What size do you need?
C. We can’t process your order without knowing the size.
D. You didn’t indicate a size so we can’t process the order until you do.
E. Please fill out the enclosed card indicating color and size, and your order will ship
immediately.
Answer:
Which of the following is a salutopening?
A. Dear Professor Milford:
B. Dear Esteemed Professor Milford,It has come to our attention that you are interested
in joining our research team in Winslow, Arizona. We think you can be a good fit!
C. Attention: Professor J. J. Milford Thank you, Professor Milford, for your prompt
response.
D. Attention: Professor J. J. Milford
Answer:
A bar chart is best used to show what?
A. How the parts of a whole are distributed
B. A sequence of events from start to finish
C. The change in the composition of something over time
D. Trends
E. How quantities compare over time
Answer:
Which of the following is the least beneficial aspect of holding meetings?
A. Social interaction
B. Team building
C. Low cost
D. Problem solving
E. Idea development
Answer:
To improve listening skills, one should ________.
A. Limit nonverbal feedback to the speaker
B. Listen with the same style regardless of the situation
C. Listen passively
D. Limit note taking so as not to be distracted
E. Mentally paraphrase key points
Answer:
When developing a mentor relationship with senior executives to improve
communication and equity in the workplace, which of the following could likely
improve the process?
A. Understanding that men find it easier to bond with other men
B. Understanding that women find it easier to bond with other women
C. Understanding that male executives are concerned about developing relationships
that may appear inappropriate
D. Understanding the perception of assertiveness is a negative quality in men
E. Understanding the perception of assertiveness is a negative quality in women
Answer:
Which of the following is a safe and conservative color often used for the background
of electronic presentations?
A. Green
B. White
C. Blue
D. Yellow
E. Red
Answer:
One of the appeals of social media is what?
A. The feeling of conversation
B. Less need to traditional writing conventions
C. The ability to create large volumes of content inexpensively and quickly
D. Being able to say whatever you want on social media without anyone knowing who
you are
E. The high level of control over the message
Answer:
Generating as many ideas as you can without stopping to criticize or organize them is
called what?
A. Storyteller’s tour
B. Questions and answer chain
C. Journalistic approach
D. Brainstorming
E. Mind mapping
Answer:
Which of the following is a disadvantage of the oral, in-person combination of channel
and medium?
A) There is limited opportunity for immediate feedback.
B) There is no permanent, verifiable record of the communication.
C) Misunderstanding are frequent and difficult to solve.
D) There are limited and vague nonverbal cues.
E) There is limited opportunity to express emotion and feelings in a coherent manner.
Answer: