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________ is the biggest potential disadvantage of using Keynote or PowerPoint to
design presentation slides if you want to be able to be flexible with your information
during the presentation.
A) The steep learning curve
B) The linear nature of the presentation
C) The difficulty of incorporating slides into online meetings and webcasts
D) The challenge of locating desktop and laptop versions of the software
E) The ability to engage the audience
What is a good way to make sure you satisfy the informational needs of the audience?
A) Use free writing
B) Listen to your "inner critic"
C) Use discovery techniques
D) Only include quality information
E) Use a journalistic approach
The general purpose of a proposal is to
A) showcase your writing skills.
B) adorn your company's Facebook page.
C) educate readers about your company.
D) persuade readers to do something.
E) provide results from in-house focus groups.
Website designers start developing the information architecture for a website by
A) giving visitors options for finding what they want.
B) creating consistent labels for hyperlinks.
C) brainstorming how all potential visitors will want to use the site.
D) outlining all pathways between entry points and target information.
Which of the following uses a deductive approach to persuasion?
A) Because the stock market has been falling lately, share prices of our company stock
will probably also decline.
B) Because the stock price of our company fell, the entire market will probably also
decline.
C) Our stock price is like a marathon runner, slowly making progress towards our goal.
D) You should invest in our company stock before the prices go up.
E) It is acceptable to lose money in the stock market because stock values always goes
back up.
Which of these is an important step you can take to improve the chances of successful
intercultural communication?
A) Smile and nod to indicate understanding
B) Minimize the use of gestures
C) Assume others have little understanding of your culture
D) Explain your cultural norms to the audience
E) Be aware of how societal rules influence your communication style
Social networks are a natural tool for bringing together ________, people who engage
in similar work, and ________, people who share enthusiasm for a particular product or
activity.
A) private networks; public networks
B) virtual networks; brand societies
C) communities of practice; communities of interest
D) special interest groups; word-of-mouth conclaves
Which type of pre-employment test can be used to verify interest, potential,
dependability and commitment to the work and the organization?
A) Job knowledge
B) Substance
C) Personality
D) Cognitive
E) Job skills
Which of the following would be the ideal solution for creating an effective slide set
that eliminates the feel of a "slideument"?
A) Use one slide for each key point
B) Use separate handouts to provide details and supporting information
C) Use slides as speaking notes
D) Hand out copies of the slides with room for notetaking on the sides
E) Add as much information as possible to each slide
"Visible to the eye" is an example of
A) a clich.
B) a redundancy.
C) the passive voice.
D) obsolete language.
How can strong communication skills lead to lower employee turnover in an
organization?
A) Employees will create stronger ties in the marketplace
B) There is more opportunity to influence perceptions and trends
C) Employees will feel more engaged with their work
D) There will be fewer critical safety issues
E) There will be higher returns on investments
Which of the following would be an appropriate handout to accompany an oral
presentation?
A) An interesting but unrelated news article
B) A list of relevant websites
C) A photo of you, with a caption listing all of your qualifications
D) A copy of your speaking notes
E) Company sales literature
Best practices for communicating via social media include all of the following
EXCEPT
A) thinking before you post.
B) getting involved and staying involved.
C) writing informally, but not carelessly.
D) using a "hard sell" to promote goods and services.
Which of the following design elements creates visual contrast and resting points for
the reader?
A) Restraint
B) Justified margins
C) White space
D) Varying type styles
E) Boldface
Which of the following is one of the best ways to deal with audience resistance to your
message?
A) Use circular reasoning
B) Avoid illogical support
C) Eliminate faulty analogies
D) Anticipate and address objections
E) Simplify complex issues
Chalkboards and whiteboards are particularly useful for
A) small-group sessions.
B) making presentations for large audiences.
C) formal situations.
D) delivering media-rich presentations.
E) showing complex relationships
A company can use ________ as a measure of how effectively it is engaging online
stakeholders in a mutually beneficial exchange of information.
A) brand socialization
B) brand standardization
C) brand management
D) brand equilibrium
Which of the following would NOT be an effective technique for gaining audience
attention in sales messages?
A) Offering an exciting product benefit
B) Encouraging people to place an order
C) Offering a unique solution to a common problem
D) Appealing to people's emotions
A ________ is a simultaneous change in two variables that you're measuring.
A) variance
B) divergence
C) correlation
D) breakout
E) causation
Which of the following should be focused on during the planning phase of podcast
development?
A) Recording the information
B) Analyzing the situation, gathering information, and organizing material
C) Developing a clear beginning, middle, and end
D) Determining how to distribute the audio file
E) Revising the script to fit the method of transmission
Which type of interview has been found to be the most effective predictor of success on
the job?
A) Behavioral
B) Traditional
C) Extemporaneous
D) Long-distance
E) Stress
An online rsum
A) consists of only a PDF version of a chronological rsum and a cover letter.
B) lets jobseekers use multimedia to expand on the information in a basic rsum.
C) requires a paid subscription to an online hosting service.
D) will not be well received outside of technology-related fields.
E) eliminates the need for a hard copy of the rsum when interviewing.
As it applies to business communication, presenting information in a well-organized
manner
A) helps your readers understand the message.
B) encourages your readers to accept the message.
C) allows your readers to save time.
D) all of the above.
Applying the findings of your research can involve all of the following EXCEPT
A) summarizing your results.
B) making recommendations.
C) drawing conclusions based on your results.
D) developing a problem statement that defines your research.
If you are sending an informative memo to employees about policy statements or
procedural changes, you should
A) assume that employees will have a neutral response.
B) use the indirect approach.
C) use the body of the message to provide all the necessary details.
D) refer employees to a website with detailed information.
E) provide details in the close of the message.
Which of the following are words and phrases that unfairly categorize people based on
personal characteristics?
A) Objective
B) Biased language
C) Endorsements
D) Euphemisms
E) Hyperbole
During which phase of the three-step writing process should you revise your message?
A) Writing
B) Completing
C) Producing
D) Planning
E) Composing
Which of the following types of proposals are generally prepared at the request of an
external
party that requires a product or service?
A) Grant
B) Solicited
C) Unsolicited
D) Sales
E) Internal
The recommendations you make in a report should
A) interpret the results of your research.
B) not be limited by the report's conclusion.
C) tell audience members what they want to hear.
D) adequately describe the steps that come next.
E) identify areas of research that support your opinion.
In addition to strong words and effective sentences, what other structural elements
should writers strive for when crafting documents?
A) A mix of connotative and abstract words
B) Coherent paragraphs
C) Denotative words supported by examples
D) Consistency of ideas
E) Non-text elements such as graphics
When it comes to persuasive messages, the direct approach
A) is rarely used.
B) is often preferable with a receptive audience.
C) is used only by top management.
D) does not require inclusion of justifications or explanations.
E) opens the door to debate and argument
Which of the following is a type of feedback designed to focus on the process and
outcome of the communication rather than the people involved?
A) Unified
B) Destructive
C) Parliamentary
D) Constructive
E) Content
Ask ________ to solicit opinions, insights, and information; ask ________ to elicit yes
or no answers.
A) indirect questions; direct questions
B) closed questions; open-ended questions
C) open-ended questions; closed questions
D) reflective questions; descriptive questions
E) indirect questions; open-ended questions
Which of these influences your attitude toward what is important in life and helps to
establish your rules of behavior?
A) Culture
B) Ethnocentrism
C) Diversity
D) Intercultural communication
E) Stereotyping
The sentence "Now that we've identified the problem, let's take a look at some
solutions" is an example of
A) a problem statement for a presentation.
B) a transition between major sections of a presentation.
C) a statement of intent for a presentation.
D) a statement of the main idea for a presentation.
E) a reminder of the goal you hope to achieve during the presentation.
