According to the theory of nonverbal communication, touch
A) is the least important form of nonverbal communication.
B) is the great equalizer, putting people of different status on the same footing.
C) should be completely avoided in all business situations.
D) is governed by cultural customs that establish who can touch whom and when.
Answer:
In a ________, you’ll meet with several interviewers at once.
A) group interview
B) committee interview
C) panel interview
D) conference interview
Answer:
For determining numerical values, pie charts are generally ________ than bar charts or
line charts.
A) much better
B) worse
C) about the same
D) slightly better
Answer:
When you’re writing content for social media,
A) write in a corporate voice.
B) write informally, but not carelessly.
C) write from an objective third-person point of view.
D) don’t worry about revising or proofreading what you’ve written.
Answer:
A new coworker from Russia asks you about North American greeting customs. You
explain that in most business contexts,
A) women are not expected to shake hands.
B) it is not necessary to stand up before shaking hands if you are already seated.
C) shaking hands is an outdated custom in North America.
D) a firm handshake is expected when two people meet.
Answer:
Plain language is a style of writing
A) used only for casual correspondence.
B) designed to make complex materials more understandable to the audience.
C) aimed primarily at readers for whom English is a second language.
D) inappropriate for business communication.
Answer:
Marketers use ________ to track the online behavior of website visitors and serve up
ads based on what their interests appear to be.
A) cyber stalking
B) crowdsourcing
C) social convergence
D) behavioral targeting
Answer:
The ability to convey nonverbal subtleties such as facial expressions and hand gestures
makes ________ particularly good for negotiations, collaborative problem solving, and
other complex discussions.
A) conference calls
B) telepresence
C) instant messages
D) video blogs
Answer:
Unlike conclusions, recommendations
A) suggest a clear course of action.
B) interpret evidence.
C) are always acceptable to readers.
D) always come at the end of the report.
Answer:
You’re preforming ________ when you consult books, periodicals, online databases,
and other research reports looking for research that was done previously for another
purpose.
A) stealth research
B) secondary research
C) peripheral research
D) primary research
Answer:
Which of the following can help you handle requests for recommendations in a social
networking environment?
A) Ignoring a request from someone you don’t know
B) Maintaining a policy of not writing a recommendation for anyone
C) Writing as much or as little as you’re comfortable with sharing about the person
D) all of the above
Answer:
All of the following except ________ will help you write effective messages for mobile
device users.
A) prioritizing information
B) writing shorter, more focused messages
C) using a linear organization
D) including longer paragraphs
Answer:
You should always close your speech
A) on an encouraging and memorable note.
B) by leaving the audience with a feeling of incompleteness, which you can resolve in
the question-and-answer period.
C) with something dramatic or flamboyant.
D) by introducing some new ideas for the audience to think about.
Answer:
Which of the following statements about nonverbal communication is false?
A) Facial expressions are a primary means of conveying emotions.
B) A person’s voice carries both intended and unintended nonverbal cues.
C) Nonverbal signals can be used to assert both authority and intimacy.
D) Mastering nonverbal signals will allow you to “read someone like a book.”
Answer:
According to this chapter’s Communication Close-Up, Jefferson Rabb starts the design
work for every website project with
A) reconfiguring his web design toolkit.
B) contacting businesses to seek advertising revenue.
C) an in-depth analysis of the audience for the website.
D) a two-week vacation to the Bahamas to explore his inner child.
Answer:
The ideal balance between the visual and the verbal depends on
A) the nature of your audience.
B) the length of the report/presentation.
C) the amount of money available for underwriting the costs of graphics.
D) internal company guidelines.
Answer:
An employee who describes the data she collected from six different plant managers
without drawing any conclusions is preparing
A) an analytical report.
B) an informational report.
C) a proposal.
D) a work plan.
Answer:
Select the sentence with the most positive emphasis.
A) We failed to complete the process audit on time.
B) We hope to complete the process audit by Friday.
C) We haven’t completed the process audit.
D) Because of Joan’s inaccurate figures on the Haymen project, we are not finished with
the process audit.
Answer:
When you’re providing details in the body of routine or positive message,
A) include a checklist of questions for the reader to consider.
B) slam your competitors for their flawed products and services.
C) explore the dark side of your business proposition.
D) maintain the supportive tone that you established in the introduction.
Answer:
When you need to revise a long, complex document,
A) start the process as soon as you’ve finished your first draft.
B) start by focusing on misspelled words and grammar errors.
C) save time by multitasking while you’re revising the document.
D) try to put your draft aside for a couple of days before you start.
Answer:
Use ________ to avoid categorizing or stigmatizing people based on their gender, race,
ethnicity, age, level of ability, or other personal characteristics.
A) abstract language
B) descriptive language
C) bias-free language
D) denotative language
Answer:
With the rise of social media in business, community manager is one of the hottest new
jobs in the workplace. Typically, community managers are not responsible for
A) reconciling net income and cash flow from social media operations.
B) understanding the “nuts and bolts” of using social media effectively.
C) inspiring people to be passionate about a company and its brands.
D) measuring the effects of social interaction and using them to plan new initiatives.
Answer:
The potential disadvantages of using Prezi for delivering a presentation don’t include
A) fewer design options.
B) the linear nature of the presentation.
C) over use of the zoom function.
D) viewers “losing the plot” as a presenter jumps from topic to topic.
Answer:
When you want to confirm, illuminate, or expand on the supporting points in a business
message, use ________ if you believe that dramatic tension will stimulate your
audience’s interest.
A) facts and figures
B) narration or storytelling
C) references to authority figures
D) examples and quotations
Answer:
A letter rejecting a job applicant should
A) avoid explaining why he or she was not selected.
B) point out the applicant’s shortcomings.
C) be as personal as possible.
D) be as long as possible.
Answer:
Many businesses now use blogs to
A) keep project teams up to date.
B) replace email in many cases.
C) inform employees and customers about new products and how to use them.
D) do all of the above.
Answer:
Using the AIDA approach with social media
A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different, more interactive approach.
D) requires a more rigid approach.
Answer:
Most employers interview an applicant ________ before deciding to make a job offer.
A) once
B) multiple times
C) via email
D) anonymously
Answer:
The preferred title for women in business is ________, unless the individual says
otherwise.
A) Mrs.
B) Miss
C) Ms.
D) Madam
Answer:
________ take potential customers through the purchasing process without asking for
an immediate purchase decision.
A) Marketing messages
B) Sales messages
C) Mission statements
D) Business previews
Answer:
Intercultural communication is the process of sending and receiving messages between
people whose cultural backgrounds
A) don’t include verbal and/or nonverbal signs.
B) don’t include a common language but do include common nonverbal customs.
C) could lead them to interpret verbal and nonverbal signs differently.
D) allow them to interpret verbal and nonverbal signals in identical ways.
Answer:
Your communication goals do NOT include ________ if you’re sending bad news about
transactions.
A) modifying the customer’s expectations
B) explaining your plan for resolving the situation
C) repairing any damage to the business relationship
D) pinpointing what the customer did wrong
Answer:
Do all of the following except ________ when you’re sending an email request for
information or action.
A) clarify what you’re asking for
B) expect the reader to respond with a request for details
C) explain why what you’re requesting is important
D) specify when you’ll need the information
Answer:
Which of the following is a compound sentence?
A) Interest rates are low, and now is an excellent time to buy a home.
B) Because interest rates are low, now is an excellent time to buy a home.
C) Low interest rates make this an excellent time to buy a home.
D) With interest rates low, now is an excellent time to buy a home.
Answer:
________ is the biggest potential disadvantage of using Keynote or PowerPoint to
design presentation slides.
A) The steep learning curve
B) The linear nature of the presentation
C) The difficulty of incorporating slides into online meetings and webcasts
D) The challenge of locating desktop and laptop versions of the software
Answer: