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Facts and statistics are the least authoritative forms of supporting material.
A co-active approach to persuasion emphasizes the importance of attacking opposing
views as wrong
Being a perfectionist has no effect on communication anxiety.
Emphatic listeners prioritize reason and logic over the emotional aspects of a speech.
Analogical reasoning is particularly effective when defending abstract or unfamiliar
proposals.
Speakers addressing reluctant audiences should open by addressing areas of agreement.
Introducing participants and keeping the program on schedule are two roles of the
master of ceremonies.
The slippery slope fallacy refers to the assumption that two expert opinions are
sufficient to support a disputed thesis.
Video clips and visual images can be effective for transporting audiences to distant
locales and realities.
Speakers who suffer panic attacks during their presentations are advised to stop, gather
their thoughts, and then start again.
Popular phrases that express widely shared beliefs such as "another day, another dollar"
are called maxims.
The purpose of asking rhetorical questions is to get your audience to 'speak up" and
engage you as you speak.
Sub-subpoints strengthen and specify subpoints.
Mind mapping establishes certain basic patterns of expression we take for granted in
order to free our minds for creative exploration.
Speakers often use lay testimony to help listeners understand the real-life consequences
of issues.
Connotative definitions are effective for diffusing strong feelings about a subject.
