Answer:
Randall, an advertising campaign specialist, is making a presentation to decision
makers at his firm on marketing a new sports nutrition supplement, Crealean, for
building muscle. What would be the most effective presentation visual for him to use?
a. A handout providing a detailed summary of his presentation.
b. A person who has used the product.
c. A model of the product.
d. An electronic presentation outlining specific marketing strategies.
Answer:
After consideration of a customer’s request for a partial product refund due to repeated
repairs, you have determined that you should comply. Which of the following is NOT
part of your effective adjustment message?
a. A fair response to a legitimate request
b. A statement that “the claim is being granted”
c. Resale or sales promotional material
d. An attempt to regain possible lost goodwill