CAS 54122

subject Type Homework Help
subject Pages 12
subject Words 2482
subject Authors Courtland L. Bovée, John V. Thill

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page-pf1
In business documents, abbreviations such as U.S.A. and M.B.A. must always contain
periods.
Answer:
If you must deliver bad news, ask ________ to help you choose the direct or indirect
approach for delivering the message.
A) Will the reader be shocked by the news?
B) How important is the news to the reader?
C) Does the reader prefer short direct messages?
D) Ask all of the above.
Answer:
By definition, a résumé is a
page-pf2
A) personal journal about a person's education, employment background, and job
qualifications.
B) structured summary of a person's education, employment background, and job
qualifications.
C) random sample of a person's education, employment background, and job
qualifications.
D) comprehensive catalog of a person's education, employment background, and job
qualifications.
Answer:
One major difference between traditional communication and the 2.0 approach to
business communication is that in the 2.0 approach audiences are encouraged to be
A) active participants in the communication.
B) compliant listeners.
C) passive recipients of the information the sender shares.
D) all of the above.
Answer:
page-pf3
Which one of the following is not an essential element of writing termination messages
in the workplace?
A) Careful planning
B) Sensitive writing
C) Complete documentation
D) Personal allegations
Answer:
When you're posting comments on social media,
A) don't worry about the details of spelling and punctuation.
B) exercise your free-speech rights by ranting and raving at length.
C) promote your products and services aggressively.
D) provide short "chunks" of information that can help others who visit the site.
page-pf4
Answer:
Disabled employees can use ________ to pursue a greater range of career paths,
thereby giving employers access to a broader base of talent.
A) flexible initiatives
B) coordinated systems
C) assistive technologies
D) revolving methodologies
Answer:
According to the fair use doctrine
A) plagiarism is not an issue in the business world it is a problem only in schools and
academic circles.
B) crediting sources is all that is necessary to avoid legal problems.
page-pf5
C) once material is made public, it no longer belongs to the author.
D) you can use other people's work only if you don't prevent them from benefiting as a
result.
Answer:
When responding to questions during a job interview, you should
A) stick to neutral topics such as the weather.
B) look for opportunities to frame your answers as brief stories rather than simple
declarative answers.
C) limit yourself to yes or no answers only.
D) not be afraid to ask, "Could we move on?" if the employer asks a question you don't
like.
Answer:
page-pf6
Whereas ________ proposals are used to request decisions from managers within an
organization, ________ proposals are directed to parties outside the organization.
A) formal; informal
B) internal; external
C) solicited; unsolicited
D) external; internal
Answer:
Podcasts are
A) great for entertainment, but not useful in business.
B) helpful for training in business, but not much else.
C) too technical to be practical for business use.
D) none of the above.
Answer:
page-pf7
Business professionals know that ________ is the attempt to change an audience's
attitudes, beliefs, or actions.
A) deception
B) falsification
C) persuasion
D) trickery
Answer:
If you'll be presenting in a well-lit room, use ________ for the background and
________ for the text in your slide deck.
A) dark colors; dark colors
B) light colors; dark colors
C) dark colors;light colors
D) light colors; light colors
page-pf8
Answer:
When you're preparing an RFP, identify decision criteria and choose information to
measure against those criteria. Otherwise, you will
A) place unreasonable demands on bidders.
B) cause unnecessary complications in your review process.
C) discourage some potentially attractive bidders from responding.
D) all of the above.
Answer:
In business reports, it is best to place each visual
A) within, beside, or immediately after the paragraph it illustrates.
B) just before the paragraph referring to it.
page-pf9
C) together with other visuals at the end of each chapter.
D) together with other visuals in an appendix at the end of the report.
Answer:
________ such as Times New Roman and Garamond have small crosslines at the ends
of each letter stroke.
A) Specialty typefaces
B) Serif typefaces
C) Rococo typefaces
D) Sans serif typefaces
Answer:
page-pfa
Which of the following words is misspelled?
A) Accomodate
B) Exaggerate
C) Occurrence
D) Receive
Answer:
When writing business reports for outsiders (such as customers or suppliers), it is best
to
A) use a more formal tone than you would for an internal audience.
B) use a less formal tone than you would for an internal audience.
C) avoid the use of headings, transitions, previews, and reviews.
D) sprinkle your writing with idioms, acronyms, and jargon.
Answer:
page-pfb
A ________ is a form of line chart with a cumulative effect; all the lines add up to the
top line, which represents the total.
A) flow chart
B) scatter chart
C) bar chart
D) surface chart
Answer:
Within two days after a job interview, send a ________, even if you think you won't get
the job.
A) list of references
B) follow-up message
C) link to your Facebook page
D) list of your accomplishments
Answer:
page-pfc
By forming a virtual organization, a company can
A) monitor public opinion and target opinion leaders.
B) measure how effectively it connects with its stakeholders.
C) identify potential buyers and ask for introductions from shared connections.
D) supplement its internal talent pool with services from external partners.
Answer:
It is best to limit your use of the word "you" in business messages if
A) you know your audience well.
B) your organization prefers an informal, personal style.
C) you are filling your audience's informational needs.
D) it will make your message sound overly authoritative or accusing.
Answer:
page-pfd
When you're delivering a presentation online
A) ask for feedback frequently.
B) wait until the end of the presentation to seek feedback.
C) ask your audience to upload their feedback to your website.
D) don't worry about asking for feedback.
Answer:
What is the problem with this sentence? "We can give him a small raise, he deserves it."
A) Comma splice
B) Sentence fragment
C) Dangling modifier
D) Nothing
page-pfe
Answer:
________ are brief personal messages written to comfort someone after the death of a
loved one.
A) Life-coaching letters
B) Remembrance letters
C) Condolence letters
D) Counseling letters
Answer:
When you're writing email messages in the workplace, remember that business emails
A) require a higher level of quality than personal emails.
page-pff
B) should never be shorter than one screen.
C) aren't constrained by the rules of grammar, punctuation, and syntax.
D) are the best medium for internal messages, regardless of their content.
Answer:
When choosing words to convey a message, successful writers pay attention to
A) convenience and mannerisms.
B) correctness and effectiveness.
C) metaphors and euphemisms.
D) connotation and vocalization.
Answer:
page-pf10
Which of the following uses a deductive approach to persuasion?
A) Because the stock market has been falling lately, share prices of our company stock
will probably also decline.
B) Because the stock price of our company fell, the entire market will probably also
decline.
C) Our stock price is like a marathon runner, slowly making progress towards our goal.
D) None of the above.
Answer:
When you're selecting people to participate in a survey, be sure to get a ________ of the
population you want to survey.
A) stratified sample
B) representative sample
C) cross-sectional sample
D) small sample
Answer:
page-pf11
A poorly written buffer can
A) trivialize the reader's concerns.
B) divert attention from the problem.
C) mislead the reader into thinking your message actually contains good news.
D) all of the above.
Answer:
The style of your presentation will NOT be influenced by
A) the venue (in person or online).
B) the time allotted for your talk.
C) the size of your audience.
D) None of the above.
Answer:
page-pf12
Potential employers view your résumé as
A) nothing more than a routine employment-related document.
B) incidental to your workplace credibility.
C) evidence of your attention to detail and quality.
D) your opportunity to channel your creative spirit.
Answer:

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