CAS 48448

subject Type Homework Help
subject Pages 9
subject Words 2388
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
If you devote sufficient time to planning a business message before you begin writing
it, you can expect all of the following outcomes EXCEPT
A) expediting the writing process.
B) avoiding embarrassing blunders.
C) experiencing extra work and stress in the writing and completing stages.
D) delivering concise, compelling information that your audience wants and needs to
know.
When working with those from another culture, what can be done to improve your
listening and comprehension skills?
A) Use local idioms and jargon whenever possible
B) Increase your use of nonverbal feedback
C) Be tolerant of vocabulary choices
D) Assume the speaker has adjusted the content of the message for you
E) Look for changes in tone, speed, and volume, indicating something is important
Which of the following is the most common purpose of creating analytical reports and
proposals?
A) As a response to a perceived problem or opportunity
B) To address predetermined needs of the organization
C) To provide expected information in a predetermined format
D) To monitor the response to progress of a corporate activity
E) As part of a government compliance effort
page-pf2
What is a shared system of symbols, beliefs, and norms for behavior?
A) Ethnocentrism
B) Culture
C) Diversity
D) Intercultural communication
E) Cultural competency
The ________ for a report describes what you plan to accomplish and outlines the
boundaries of your work.
A) mission brief
B) purpose statement
C) outcome forecast
D) intention statement
E) summary statement
If you do all of the following EXCEPT ________, you can close a negative message in
a positive way.
A) build goodwill
page-pf3
B) suggest alternative actions
C) dwell on the bad news
D) look toward the future
In a ________, you'll meet with several interviewers at once.
A) group interview
B) committee interview
C) panel interview
D) conference interview
E) stress interview
In marketing and sales messages, the best way to handle potential objections is to
A) avoid mentioning them.
B) identify them up front and try to address as many as you can.
C) explain why the objections aren't really important.
D) suggest that anyone who has them simply needs to do more research.
E) include a fact sheet with a message that addresses potential objections.
page-pf4
In today's global business world, communication and culture
A) are not closely related and are rarely important to business communication.
B) are so closely related that separating the two is virtually impossible.
C) have become irrelevant since the advent of the Internet and the rise of social media.
D) present challenges that can be overcome simply by learning your audience's
language.
Which of the following incorporates game-playing concepts in apps and web services?
A) Location-based services
B) Gamification
C) Augmented reality
D) Wearable technology
E) Mobile podcasting
Using the AIDA approach with social media
A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different, more interactive approach.
D) requires a more rigid approach.
E) is unethical.
page-pf5
When you're writing to acknowledge a customer's order, include a ________ to assure
the customer that he/she has made good purchase.
A) resale comment
B) discount coupon
C) price list for other products
D) self-addressed stamped envelope
E) price list for competitors' products
Which of the following should be one of your goals when responding to a customer
complaint?
A) Explain how you plan to resolve the situation
B) Use a colleague's name to indicate exactly who was at fault
C) Include an exaggerated, clear apology
D) Tell the customer what they did wrong and how to avoid the problem in the future
E) Make any type of promise that will make the customer happy
page-pf6
________ refers to working together to meet complex challenges.
A) Collation
B) Collaboration
C) Gathering
D) Meeting up
Which of the following would be an effective opening statement for an external,
unsolicited proposal?
A) A list of issues the reader needs to correct
B) A logical solution to a problem
C) A statement about what competitors are doing
D) An attention-getter
E) Your list of qualifications
Which of the following is used to search all the computers on a company's network?
A) Mobile surveys
B) Web directories
C) NAICS codes
D) Metasearch engines
page-pf7
E) Enterprise search engines
Which of the following is an advantage of using telepresence for virtual meetings?
A) The ability to convey nonverbal signals
B) The low cost
C) The number of participants that can attend and interact
D) The ability to incorporate a shared workspace
E) Improved active listening
Which of the following is one way to improve your cultural competency?
A) Strive for equality and avoid individualism
B) Apply the "Golden Rule" consistently
C) Incorporate respect and rigid structure in communication formats
D) Practice patience and maintain a sense of humor
E) Incorporate bias whenever possible
page-pf8
When planning for the delivery of a presentation, which of these is an important way to
build self-confidence?
A) Allow the audience to ask questions at the beginning
B) Have key quotes written out
C) Know the material
D) Prepare background information for extemporaneous presentations
E) Don't use any notes
________ such as Times New Roman and Garamond have small crosslines at the ends
of each letter stroke.
A) Specialty typefaces
B) Serif typefaces
C) Rococo typefaces
D) Sans serif typefaces
Which of the following is an example of an oral medium and digital channel
combination?
A) Memo
B) PDF files
C) Photograph
D) Animation
E) Voicemail message
page-pf9
As a general rule, if you have fewer than five years of professional experience
A) limit an executive-level rsum to one page in length.
B) limit a conventional rsum to one page in length.
C) restrict a highly technical rsum to one page in length.
D) use one page to highlight personal information and one page to highlight skills and
experience.
E) bold skills that fit the job so they stand out more.
Which of the following statements is TRUE?
A) Data visualization can only depict numerical data.
B) Data visualization can't show complex relationships among data points.
C) Data visualization can combine and connect large amounts of data in endless ways.
D) Data visualization can show only a few data points before becoming too cluttered to
interpret.
page-pfa
In addition to answers to interview questions, which of the following should be paid
attention to when practicing with mock interviews?
A) Cultural cues
B) Nonverbal cues
C) The rsum
D) Time
E) Use of technology
When you have to enter data on a mobile device, using ________ in public areas or
shared offices can expose private message content and annoy anyone within earshot.
A) a stylus pen
B) a portable computer keyboard
C) voice recognition software
D) a touchpad or an external mouse
The information architecture of a website is a three-dimensional outline of the site that
shows
A) the vertical hierarchy of pages from the homepage down to the lower levels.
B) the horizontal division of pages across the various sections of the site.
C) the links that connect the site's pages, internally and externally.
D) all of the above.
page-pfb
Which of the following would be the best wording to use on a rsum?
A) "I was in charge of a staff of six employees."
B) "I supervised a full staff of six employees."
C) "Was in charge of entire departmental staff."
D) "Supervised staff of six employees."
E) I led a staff of six employees."
Which of the following would traditionally be identified as a basis for being a minority
in the United States?
A) Income
B) Gender
C) Education
D) Age
E) Race
page-pfc
How should you begin your letter of acceptance when you receive a job offer?
A) With details about start dates
B) By clarifying which office you will be working at
C) By accepting the position and expressing your thanks
D) With an expression of your enthusiasm and eagerness
E) With any questions about starting the job, such as dress code
In general, the best persuasive messages ________ the audience's motivations.
A) avoid mentioning
B) downplay
C) openly address
D) dismiss
E) minimize

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