CAS 48122

subject Type Homework Help
subject Pages 9
subject Words 2094
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
Which of the following is considered to be the most important step in preparing to
respond to negative information on social media?
A) Monitor the conversation before responding
B) Evaluate negative messages before responding
C) Respond quickly and ethically
D) Offer a reasonable solution to make customers happy
E) Engage with stakeholders as part of a long-term strategy
Which of the following is considered to be one of the most important sections of the
email?
A) Date
B) Subject line
C) Signature block
D) The list of those being copied
E) Emotional nuances
The term ________ refers to dedicated software and online services that offer various
forms of automated translation.
A) machine interpolation
B) digital interpretation
C) online transcription devices
D) computerized translation tools
page-pf2
Messages for mobile devices should be developed in the same way as messages that use
other channels and media.
Which of the following can be used to help those with disabilities perform activities
that previously were difficult or impossible?
A) Cultural adaptation
B) Increased degrees of freedom
C) Smartphones
D) Future orientation technologies
E) Assistive technologies
Unlike conclusions, recommendations
A) suggest a clear course of action.
page-pf3
B) interpret evidence.
C) are always acceptable to readers.
D) always come at the end of the report.
E) are your opinion about findings from the research.
Which voice is being used when the writer includes personal pronouns?
A) Passive
B) Indirect
C) Self-congratulatory
D) Active
E) Diplomatic
Which of the following nonverbal communication cues can be altered in order to adopt
the style of the people you want to impress?
A) Listening
B) Empathy
C) Personal appearance
D) Technology
E) Etiquette
page-pf4
Which of the following acts as an online service that helps people and organizations
share information and form connections?
A) Social media consultants
B) Social networks
C) Google
D) External communications
E) Communities of practice
During which part of the review process should you check to see if a better arrangement
of information would be more effective?
A) When evaluating for content
B) When evaluating for organization
C) When evaluating for style
D) When evaluating for tone
E) When evaluating for accuracy
Which of the following is revealed based on a candidate's clothing and grooming during
the interview?
A) The candidate's willingness to change their personality based on the job
B) The candidate's maturity level
page-pf5
C) The candidate's promotional potential
D) The candidate's ability to sense unspoken rules of a situation
E) The candidate's ability to be unique and creative
Which of the following can be used to help the reader transition from one key idea to
the next?
A) Long sentences that explain structure
B) Bullets
C) A series of short sentences
D) Headings and subheadings
E) Short paragraphs
Which type of sentence structure has one main clause?
A) Complex
B) Compound-complex
C) Modified
D) Simple
E) Compound
page-pf6
Which of the following nonverbal cues is being sent when a group member arrives
promptly to a meeting as a show of respect?
A) Time and space
B) Personal appearance
C) Vocal characteristics
D) Gestures and postures
E) Facial expression
Which of the following is one way to help the audience understand your message?
A) Tell the audience what software you are using
B) Use images and designs your audience is familiar with
C) Tell the audience your goals and needs
D) Embed links to more detailed discussions about your topic
E) Tell the audience your expectations of them
page-pf7
During the interview, how can you show the interviewer you are competent and have
confidence in your interview style?
A) Give an impression of poise, good manners, and good judgement
B) Start the interview by asking several questions about the organization
C) End the interview by asking how you can improve your responses before the next
step
D) Review a list of potential interview questions and have two-minute responses
prepared
E) Avoid shaking hands unless the interviewer offers to do so first
Except for very short speeches, don't try to memorize a presentation because
A) you might forget your lines.
B) you'll probably sound stilted while your talking.
C) you won't be able to respond to questions during your presentation.
D) all of the above.
When you're using an inverted pyramid style to write content for the web,
A) put the least important information at the top of the message.
B) put the most important information at the top of the message.
C) put the least important information in the middle of the message.
D) put the most important information at the bottom of the message.
page-pf8
Many companies use social media to publish ________ in which they communicate
directly with customers and other audiences, rather than going through news media
outlets.
A) cyber statements
B) virtual press publications
C) microcosmic news stories
D) direct-to-consumer news releases
E) complaint responses
Which of the following is an advantage of using social media sites as a source of
information?
A) They provide insight from all known experts in the field
B) They are backed by fact checkers like those used in traditional publishing
C) They are edited by editorial boards for accuracy
D) They always provide information that is accurate, objective, and current
E) They can provide unique and valuable insights not available elsewhere
page-pf9
Which of the following is a key point to remember when incorporating the use of
technology in the communication process?
A) Technology will eliminate the stress of trying to discriminate between useful and
useless information
B) Technology will allow the audience to process information more effectively
C) Technology will fill in knowledge gaps
D) Technology is simply a tool to help you accomplish a task
E) Technology will replace essential communication skills
All of the following EXCEPT ________ are characteristics of social media and mobile
communication.
A) forcing professionals to develop new skills
B) altering relationships between senders and receivers
C) changing the nature of communication
D) creating countless opportunities but few meaningful challenges
When you're drafting website content, ________ will help visitors find what they want
fast and encourage them to return to your site for more information.
A) breaking your information into small, self-contained "chunks"
B) presenting your information in a concise, skimmable format
page-pfa
C) structuring your content according to the inverted pyramid style
D) all of the above
The most common organization for a rsum is
A) functional.
B) retrospective.
C) chronological.
D) organic.
E) combination.
Which of the following can be used by participants to verify impressions and other
information after the close of a meeting?
A) Robert's Rules of Order
B) Meeting minutes
C) An agenda
D) Telepresence
E) Instant messaging
page-pfb
A crisis management plan should
A) define operational procedures and outline communication tasks and responsibilities.
B) make provisions for concealing operational issues from the news media.
C) avoid limitations on who is authorized to speak on behalf of the company.
D) never include contact information for key executives and personnel.
E) be developed immediately after a crisis has occurred.

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