Of the following, the most appropriate attention-gaining opening for a sales message is
A. a brief description of the company's history
B. a statement that introduces a need that the product will satisfy
C. a description of the company's products or services
D. a statement that brings credit to the company
E. any kind of surprising statement
Rita Gomez from Creative Advertising Inc. is about to call Technotek Inc. to discuss an
upcoming marketing event for a new product launch. Which of the following should
Rita use as a good conversation starter?
A. I have some questions regarding the product launch next month. Whom can I talk
B. Is there someone I can talk to regarding the product launch event next month?
C. This is Rita. May I know who is handling the product launch event?
D. Hello. Do you work for Technotek Inc.? Can you go and find someone who can help
me with some queries regarding the product launch next month?