Which of the following is the best example of an ethical dilemma?
A) Deciding whether to promote the employee who has the better performance record
or the employee who seems to be the better leader
B) Deciding whether to tell an employee that she needs to improve her performance
C) Deciding whether to use the copy machine for personal papers
D) Deciding whether to declare the costs of your vacation travel as a deductible
business expense
Answer:
One of the steps in analyzing your audience is to
A) determine whether your audience is comfortable listening to the language you speak.
B) remember to keep your speech or oral presentation short.
C) define your purpose.
D) prepare a detailed, informative outline.
Answer:
All of the following except ________ are best practices that you can use to deliver an
effective presentation to an international audience.
A) using slang and cultural idioms
B) articulating words carefully and pausing frequently
C) avoiding abbreviations, acronyms, and metaphors
D) using clear, simple visuals to support your talk
Answer:
In general, business correspondence in other countries is often ________ the style used
by U.S. businesspeople.
A) less formal than
B) more formal than
C) more humorous than
D) none of the above
Answer:
Which of the following is an example of Business Communication 2.0 in action?
A) A manager sends out weekly newsletters to employees.
B) An electronics store invites customers to submit YouTube videos showing how to
install home theater systems.
C) An advertising firm creates a television commercial for a local automobile dealer.
D) All of the above are examples of Business Communication 2.0.
Answer:
Which of the following is a closed-ended question?
A) Would you rate the proposed expansion plan as likely to succeed or unlikely to
succeed?
B) What do you see as the primary benefit of the proposed expansion plan for your
family?
C) What corporate goals does the expansion help achieve?
D) How will the expansion affect day-to-day operations?
Answer:
When you’re writing a persuasive message, you can encourage a positive response by
A) using polite and positive language.
B) taking steps to establish your credibility.
C) understanding and respecting cultural differences.
D) all of the above.
Answer:
Unlike more traditional promotional messages, those written for social media
A) are less interactive.
B) enable companies to engage in conversations about their products and services.
C) allow for less transparency and openness with customers.
D) save money by allowing companies to rely on the news media to distribute
important messages.
Answer:
The best approach to preparing a résumé is to
A) spend a lot of time creating it, and then send the same version to all prospective
employers.
B) learn as much as you can about who may be reading it, and be sure to meet their
needs.
C) keep it general, brief, and nonspecific.
D) none of the above.
Answer:
When you’re using a direct approach to present a report, use ________; however,
________ will be more effective, if you’re using an indirect approach to present a
report.
A) descriptive headings; informative headings
B) structured headings; unstructured headings
C) informative headings; descriptive headings
D) parallel headings; decorative headings
Answer:
Include a title fly with business reports when you want to
A) give the name of the company for which the report has been prepared.
B) add a touch of formality to the report.
C) protect the report from dirt and careless handling.
D) provide a page for the reader to make notes on.
Answer:
When is an enclosure notation required in a business letter?
A) All business letters require enclosure notations.
B) When the letter is typed by one person to express the sentiments of another person.
C) When the letter is sent in printed form rather than electronic form.
D) When the letter includes other documents.
Answer:
A manager hears the part of a message that supports his agenda, but doesn’t seem to
notice evidence that contradicts his point of view. The manager is engaging in
A) discrimination.
B) misreading.
C) selective perception.
D) stereotyping.
Answer:
During a screening interview, your best approach is to
A) ask as many questions as possible.
B) keep your answers short, providing a few key details to distinguish you from other
candidates.
C) expand on your answers as much as possible so that the interviewer knows you are
at ease.
D) keep as low a profile as you can; this is not the time to try to differentiate yourself
from other candidates.
Answer:
The information architecture of a website is a three-dimensional outline of the site that
shows
A) the vertical hierarchy of pages from the homepage down to the lower levels.
B) the horizontal division of pages across the various sections of the site.
C) the links that connect the site’s pages, internally and externally.
D) all of the above.
Answer:
The quality of performing at a high level and conducting oneself with pride and purpose
is known as
A) expediency.
B) professionalism.
C) entrepreneurialism.
D) impression management.
Answer:
When you’re drafting website content, ________ will help visitors find what they want
fast and encourage them to return to your site for more information.
A) breaking your information into small, self-contained “chunks”
B) presenting your information in a concise, skimmable format
C) structuring your content according to the inverted pyramid style
D) all of the above
Answer:
Most persuasive messages combine
A) truth and falsehood.
B) current and very old evidence.
C) logical and emotional factors.
D) many major points all at once.
Answer:
The practice of content marketing involves ________, in order to build closer ties with
current and potential customers.
A) pitching your products and services at every opportunity
B) building up your company by tearing down your competitors
C) offering free information that’s valuable to community members
D) monitoring the Twittersphere for discussions about your brand
Answer:
As a rule, social media releases do not include
A) social networking links.
B) long narrative paragraphs.
C) Twitter-ready statements.
D) share-ready content.
Answer:
Diversity in the workplace can be based on differences in
A) ethnic heritage.
B) religion.
C) age or gender.
D) all of the above.
Answer:
In the closing section of a routine request, ________ would be out of place.
A) asking a series of questions
B) requesting some specific action
C) expressing your goodwill and appreciation
D) providing your contact information
Answer:
The buffer of a negative message
A) should be neutral and noncontroversial.
B) implicitly says no.
C) is a form of apology.
D) should be very vague about the subject of the message.
Answer:
When gathering information for a business message, keep in mind that audiences
respond best to information that
A) they could have found by doing their own research.
B) has not been categorized or grouped in any way.
C) has been filtered and prioritized according to their needs.
D) pertains to a broad cross-section of possible scenarios.
Answer:
Delivering your presentation by reading it word-for-word is usually a bad idea except
when
A) your presentation is very lengthy.
B) you’re covering policy statements or legal documents that must be presented
verbatim.
C) the presentation is humorous.
D) the audience is hostile.
Answer:
Basically, a ________ is the social media interface between a company and its external
stakeholders.
A) media maven
B) community manager
C) social media networker
D) computer marketing manager
Answer:
Using the term crippled in business communication is an example of
A) the “you” attitude.
B) emphasizing the positive.
C) disability bias.
D) none of the above.
Answer:
Overusing the “cc” function when sending email
A) is no longer a big deal since very few people pay attention to these messages.
B) is a violation of email hygiene.
C) can waste a great deal of time by generating unnecessary replies.
D) is a good way to protect yourself in a hostile work environment.
Answer:
________ is nearly always the easiest and most effective way to deliver a presentation.
A) Memorizing the presentation
B) Speaking from an outline or notes
C) Reading the presentation slides
D) Speaking extemporaneously
Answer:
When a business plan is written after a company is up and running, it tends to
A) summarize the company’s business model.
B) convince outsiders to invest in the company.
C) present a vision of what the company will be.
D) function as a monitor-and-control mechanism.
Answer:
As you’re delivering a presentation, connect your ideas by ________ every time you
shift topics.
A) encouraging your audience to check out your Facebook page
B) relying on verbal flourishes and dropping sound bites
C) reaching out to the backchannel via Twitter
D) summarizing what you’ve said, and previewing what’s to come
Answer:
The sentence “Now that we’ve identified the problem, let’s take a look at some
solutions” is an example of
A) a problem statement for a presentation.
B) a transition between major sections of a presentation.
C) a statement of intent for a presentation.
D) a statement of the main idea for a presentation.
Answer:
Messages should contain more supporting detail and background information when
A) you expect a favorable response.
B) you and your audience do not share the same general background.
C) you and your audience share the same general background.
D) all of the above are the case.
Answer: