CAS 16848

subject Type Homework Help
subject Pages 13
subject Words 2493
subject Authors Courtland L. Bovée, John V. Thill

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page-pf1
If you are sending an informative memo to employees about policy statements or
procedural changes, you should
A) assume that employees will have a neutral response.
B) use the indirect approach.
C) use the body of the message to provide all the necessary details.
D) do all of the above.
Answer:
As an alternative to newsfeeds, ________ involves aggregating (gathering) and curating
(sorting, categorizing, and presenting) information on a particular topic in a way that
makes it convenient for targeted readers.
A) blog rolling
B) content curation
C) hub syndication
D) virtual automation
Answer:
page-pf2
Which of the following sentences contains an idiomatic expression?
A) Our monthly sales quota is unrealistic.
B) We don't expect to meet our monthly sales quota.
C) Making our monthly sales quota will be a piece of cake.
D) The sales quota is very reasonable.
Answer:
Do all of the following except ________ if you must refuse a claim.
A) show that you understand the claim
B) argue heatedly for your point of view
C) explain your refusal
D) suggest alternative action
Answer:
page-pf3
Which of the following is NOT a way that teams help organizations to succeed?
A) Increase information and knowledge
B) Increase groupthink among members
C) Increase performance levels
D) Increase diversity of views
Answer:
The acronyms and shortcuts used in texting and IM are
A) incompatible with professional business writing.
B) your ticket to the inside track in today's multinational corporations.
C) a great way to show coworkers and managers that you're tech-savvy.
D) commonly used to communicate with top management.
page-pf4
Answer:
When creating visuals, it is highly unethical to
A) leave out important information.
B) airbrush the photos of company executives to make them look more attractive.
C) overload your report with unnecessary tables and charts.
D) simplify data from other sources.
Answer:
Facebook, Twitter, YouTube, and other technologies are key elements of the ________,
in which information tools can waste as much time as they save.
A) social media conundrum
B) time-space continuum
page-pf5
C) information technology paradox
D) digital efficiency enigma
Answer:
In preparing presentations, keep in mind that audience attention levels and retention
rates drop sharply after ________ minutes.
A) 5
B) 20
C) 45
D) 60
Answer:
page-pf6
Negative messages about business transactions are designed to
A) confirm the customer's expectations.
B) explain how you plan to resolve the situation.
C) show the audience that whatever has happened, your company is not at fault.
D) let the audience know which of your employees caused the problem.
Answer:
Improving your communication skills will enhance your career because
A) having great ideas won't help you much, unless you can communicate them
effectively.
B) the higher you rise in an organization, the more important your communication skills
will be.
C) you'll need to connect with decision makers outside of your area of expertise.
D) all of the above.
Answer:
page-pf7
The ________ is the form a message takes, and the ________ is the system used to
deliver a message.
A) channel; network
B) medium; channel
C) format; medium
D) channel; medium
Answer:
In a positive message, present the main idea
A) in the first sentence of the middle paragraph.
B) at the end of the middle paragraph.
C) right at the beginning of the letter.
D) in the last sentence of the letter.
page-pf8
Answer:
Chalkboards and whiteboards are particularly useful for
A) small-group sessions.
B) making presentations for large audiences.
C) formal situations.
D) delivering media-rich presentations.
Answer:
The ________ of a message is its overall subject, while the ________ is a specific
statement about that overall subject.
A) medium; theme
B) topic; main idea
C) scope; purpose
page-pf9
D) focal point; rationale
Answer:
As stated in your textbook, effective report content is accurate. Therefore, information
presented in the report
A) should be positive.
B) must be easy to find.
C) should be relatively precise.
D) must be factually correct.
Answer:
Whether consciously or not, most readers in the workplace greet incoming messages by
A) anticipating the new knowledge they will gain.
page-pfa
B) setting aside enough time to read every one of them.
C) tossing them all into the trash without opening them.
D) asking the question, "What's in this for me?"
Answer:
Members of the ________ were born between 1946 - 1964.
A) Radio Generation
B) Lost Generation
C) Baby Boom Generation
D) Millennial Generation
Answer:
page-pfb
When you're staging mock interviews to polish your interview style, pay attention to
A) your nonverbal behavior.
B) the quality of your voice.
C) the length and clarity of your answers.
D) all of the above.
Answer:
Longer speeches and presentations are organized like
A) reports.
B) memos.
C) letters.
D) email messages.
Answer:
page-pfc
When designing important visuals in business,
A) include as little text and as many photographs as possible.
B) use online clipart to apply a decorative flair to your corporate communications.
C) plan to use every color in the rainbow to reach out to the global community.
D) consider hiring a professional to design a template for the visuals that represent your
company.
Answer:
A ________ is the richest communication medium.
A) telephone conversation
B) retweet with a comment
C) video podcast
D) face-to-face conversation
Answer:
page-pfd
The scope of a business message pertains to
A) a specific statement about the overall subject of the message.
B) the range of information you present to support your main idea.
C) the efforts you expend when you proofread the message.
D) the act of conveying the message through more than one informational cue.
Answer:
If you're a frequent user of social media, much of what you write will involve
A) orientations.
B) narratives.
C) reference materials.
D) status updates and announcements.
page-pfe
Answer:
Military service relevant to the position you're seeking should be listed in the ________
section of your résumé.
A) Education
B) Work Experience
C) Education or Work Experience
D) None of the above
Answer:
An example of downward communication is
A) a junior staff person giving information to a staff supervisor.
B) a sales manager giving instructions to a salesperson.
page-pff
C) an email message about sick leave from one staff secretary to another.
D) a company briefing held on the organization's top floor.
Answer:
Use the ________ to deliver bad news, if you have to get the reader's attention
immediately.
A) dialectic approach
B) bidirectional approach
C) direct approach
D) indirect approach
Answer:
page-pf10
In business presentations, thebackchannel is
A) the notes portion of an electronic slide, which only the presenter can see.
B) subtle, nonverbal cues the presenter sends during the presentation.
C) electronic communication among audience members during the presentation.
D) password-protected electronic slides that only certain audience members are allowed
to view.
Answer:
Which of the following will not help you write routine messages that promote
goodwill?
A) Providing information your readers may find helpful
B) Focusing on your audience
C) Including a sales pitch with every routine message
D) Maintaining a positive tone
Answer:
page-pf11
Professional website designers often use the term ________ to describe the content
structure, labeling, and navigational flow of all website elements.
A) user experience
B) relational superstructure
C) information architecture
D) inverted paradigm
Answer:
The title slide of your presentation should contain
A) your name.
B) your department affiliation (for internal audiences).
C) your company affiliation (for external audiences).
D) all of the above.
Answer:
page-pf12
Which one of the following is NOT a dysfunctional team role?
A) Controlling
B) Diverting
C) Initiating
D) Withdrawing
Answer:
________ information includes age, gender, occupation, income, and education.
A) Demographic
B) Stenographic
C) Psychographic
D) Typographic
Answer:
page-pf13
If you will be living in another country where English is not the official language and
you will be doing business in English, you
A) will not need to learn that country's language.
B) should learn only those words that are necessary for getting around.
C) can show respect by making an effort to learn the language.
D) should only deal with natives who can speak English.
Answer:

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