The reference to a bar chart in your report on advertising costs should
A) come directly after the chart itself appears.
B) precede the chart.
C) come on the page following the chart, and refer to it as “the abovementioned pie
chart.”
D) include copyright information.
Answer:
The term ________ represents the use of game thinking in mobile apps and web
services to engage audiences.
A) gamification
B) contest simulation
C) shadow boxing
D) event-based learning
Answer:
A survey is not valid if it
A) does not include at least 50 responses.
B) is more than one year old.
C) fails to measure what it is intended to measure.
D) lacks secondary evidence to supplement it.
Answer:
When you’re introducing a presentation, include a ________ to help your audience
understand the structure and content of your message.
A) catalogue of sources
B) preview section
C) bimodal transition
D) contextual pattern
Answer:
In the workplace of today, most business communication efforts will involve the
________ combination.
A) written medium, print channel
B) oral medium, digital channel
C) written medium, digital channel
D) visual medium, print channel
Answer:
A company that emphasizes ________ will encourage short-term sacrifices for the
promise of better outcomes in the long term.
A) a deterministic outlook
B) a live-for-the-moment mentality
C) an orientation toward the future
D) a laissez-faire approach to planning
Answer:
When composing negative messages, don’t use language that
A) conveys respect.
B) avoids an accusing tone.
C) protects your reader’s pride.
D) pinpoints the reader’s shortcomings.
Answer:
The ________ of websites makes them more difficult to plan and organize than
virtually any other type of communication.
A) linear nature
B) versatility
C) objectivity
D) narrow scope
Answer:
The best salutation for an application letter is
A) “Dear Hiring Manager.”
B) “To Whom It May Concern.”
C) one that addresses a specific individual by name.
D) one that addresses a specific individual by first name only.
Answer:
Yelp has used a ________ strategy to become a major influence on the behavior of
consumers and businesses in large cities across the United States.
A) voice of reason
B) voice of the crowd
C) voice in the city
D) voice of the customer
Answer:
When you’re creating a table for online use, ________ to make sure that the table is
easy to read.
A) reduce the number of columns and rows
B) remove lines and spaces between columns and rows
C) display data items in unrounded, multiple units
D) present large amounts of data and information
Answer:
Legends should be included with
A) controversial reports.
B) all visuals in business reports.
C) complex graphs.
D) all of the above.
Answer:
The web is a ________ medium.
A) linear
B) unilateral
C) nonlinear
D) tripartite
Answer:
The best option for creating a training module on the features of a software program
would be
A) overhead transparencies.
B) screencasting software.
C) image editing software.
D) chalkboards and whiteboards.
Answer:
________ focus on a particular function or a particular audience.
A) Private networks
B) Public, specialized networks
C) Public, general-purpose networks
D) Personalized synchronous networks
Answer:
A business should consider creating a blog or microblog account whenever it has
________ to share with an online audience.
A) a one-time sales opportunity
B) an advertising campaign
C) a continuing stream of information
D) a press release to announce something newsworthy
Answer:
The close of a routine reply or positive message should
A) clearly state who will do what next.
B) explain the reasons for any negative information you have included.
C) offer an explanation for why this decision was made.
D) create some ambiguity, so the audience will be more likely to contact you.
Answer:
The term ________ refers to dedicated software and online services that offer various
forms of automated translation.
A) machine interpolation
B) digital interpretation
C) online transcription devices
D) computerized translation tools
Answer:
As a human need that affects motivation, self-actualization involves the need to
A) cultivate lifelong involvement.
B) feel a sense of accomplishment.
C) reach one’s full potential as a human being.
D) control situations or exert authority over others.
Answer:
Which of the following would be the most effective way to deliver a report that you’ve
prepared for a small group of managers in your local office?
A) Delivering the report to them in person
B) Texting them to download the report from your personal webpage
C) Spending extra money to hire a professional courier to deliver the report
D) Saving the report in an open-source format on a USB drive and sending it to them
via snail mail
Answer:
One member of a task force on which you serve is particularly good at helping other
members get along and work through their differences. This individual plays a
A) team-maintenance role.
B) task-oriented role.
C) self-oriented role.
D) coordinating role.
Answer:
Which of the following is an example of a message topic?
A) “To get the board of directors to increase the research and development budget”
B) “Competitors spend more than our company does on research and development”
C) “Funding for research and development”
D) “The research and development budget is inadequate in our competitive
marketplace”
Answer:
A formal work plan includes all of the following except
A) a statement of the problem or opportunity addressed in your report.
B) plans for what will happen if funds for the project are cancelled.
C) plans for following up after delivering the report.
D) a statement of the purpose and scope of your investigation.
Answer:
Briefly explain the difference between the topic of a message and the main idea.
Answer:
In a given culture, prevailing customs and attitudes that pertain to roles and status will
influence the
A) attitudes about instant gratification and long-term investing.
B) expectations for who communicates with whom, what they communicate, and in
what way.
C) level of tolerance for people from other cultures or with divergent points of view.
D) flexibility with which employers and workers plan each business day.
Answer:
All of the following except ________ will help you compose effective mobile
messages.
A) using short subject lines and page headings
B) using a top-to-bottom linear flow to organize the message
C) saving space by presenting the message in one long paragraph
D) putting what your readers want to know at the top of the message
Answer:
Authors who use ________ to deliver a message typically combine audio, video, text,
and graphics.
A) multimedia
B) digitization
C) pixelation
D) crowdsourcing
Answer:
The best way to convey the “you” attitude is to express your message in terms of
A) the needs and interests of your organization.
B) your own personal needs and interests.
C) a universal set of needs and interests.
D) the needs and interests of your audience.
Answer:
Sources of secondary information include
A) first-hand observation.
B) in-person interviews.
C) newspapers and periodicals.
D) experiments.
Answer:
You can make the material on your blog easier to locate by
A) opting out of newsfeed options.
B) tagging the material with descriptive words.
C) including long, complex headings.
D) eliminating links to other blogs and websites.
Answer:
Using the list below, identify the question that would be lawful for an employer to ask
during a job interview.
A) Did you graduate from high school?
B) What is your maiden name?
C) Do you have physical or mental disabilities?
D) Are you taking any prescription drugs?
Answer: