Additional Case 1.3
Your company sells high-tech products throughout the world and is following a
differentiation business strategy. The business environment for the company is volatile,
rapidly changing, and highly complex. The company is highly entrepreneurial and has a
strong moral commitment to quality products, employee job satisfaction, and corporate
social responsibility. The management team has decided to create a common company
culture among the various national and international subsidiaries.
Refer to Additional Case 1.3. The company’s differentiation strategy is a type of:
A) corporate strategy.
B) defender strategy.
C) emergent strategy.
D) business unit strategy.
Additional Case 4.2
MGN, Inc. is a Fortune 500 company that wants to manage its diverse workforce more
effectively. HR is facilitating meetings among middle managers to communicate this
idea and to gather input from the managers about the best way to accomplish this goal.
Mercedes, a Latina manager, suggests that the company does not need to do more than
what is already being done. She cites the company’s previous affirmative action plan.
“Also,” she argues, “we’ve given African-Americans and Asian-Americans more than
enough opportunity. I tried to promote a Latino to supervisor position, and you guys
(HR dept.) told me I really needed to give Kym, an African-American, the opportunity.”
Paul, a white supervisor, feels that management is management. Managing diversity is
just a gimmick or a passing fad. “I’ve been a supervisor for 20 years, and I’ve found that