Which of the following statements on organizational performance measures is FALSE?
a. The five dimensions to assess service quality are empathy, assurance, responsiveness,
reliability, and tangibles.
b. Learning refers to the ability to create new and unique goods and services that delight
customers and create competitive advantage.
c. The two types of performance measures related to time are the speed of doing
something and the variability of a process.
d. Flexibility is the ability to adapt quickly and effectively to changing requirements.
Answer:
A chemical company is trying to decide whether to build a pilot plant now for a new
chemical process or to build the full plant now. If they build a pilot plant now, they
could expand it later to a full plant or license the plant to another company. It would
cost them $2 million to build the pilot plant and another $2 million later to expand it. If
they build the full plant now it would cost $3.5 million to construct. The returns they
expect to get from the full production plant depend upon the market.
They estimate there is a 60% chance the market will be robust, a 30% chance it will
remain stable, and a 10% chance it will become stagnant. The returns are estimated to
be $5 million if it is robust, $3 million if it is stable, and $1 million if it is stagnant.
Before they expand the pilot plant, they plan to conduct a comprehensive study. Based
on past experience, they expect the study to report a 60% chance of favorable outcome
for expansion and a 40% unfavorable chance. In either case, they should decide whether
to expand to a full plant or license the pilot plant. If the report is favorable and they
license it, they expect to get $3 million. However, if the report is unfavorable and they
license it, they will only get $1 million.