What two issues should be considered in combination in order to enhance the likelihood
of ethical decision in the realm of product design? Why is each important?
A local business owner is a bit uncertain of the demand forecast, and is timidly
approaching the capacity decision for a business he is about to open. Here’s how he
describes the decisions that confront him over the next two years.”First, I have to
choose between building a large plant initially and building a small one that has room to
expand. Or I could rent now, and decide whether to build next year. That one, too, could
be the large version or the small. If I build small, then after one year, I can review how
good business was, and decide whether to expand. If I build large, there is no further
option to enlarge.”Do not concern yourself with probabilities or payoff values .Simply
draw the tree that illustrates the manager’s decision alternatives and the chance events
that go along with them. Use standard symbols for decision tree construction, and label
all parts of your diagram carefully. To simplify, assume that business in the first year,
and in the second, can be only “good” or “bad.”