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The more an item is available, the more attractive it becomes.
a. True
b. False
Answer:
As a marketer, you would use psychographic segmentation for all of the following
EXCEPT:
a. developing overall strategy.
b. positioning the product.
c. identifying characteristics of those with destructive consumption behaviours, such as
drug use or excessive gambling.
d. measuring market volume.
Answer:
Thelma collects unusual salt and pepper shakers. Recently she purchased a set shaped
like leeks. When she returned home she placed them with the rest of her collection.
They became:
a. objectified.
b. sacralized.
c. contaminated.
d. desacralized.
Answer:
What do social loafing and decision polarization have in common?
a. Group decisions become more extreme, so that individuals who are naturally lazy
become even more so.
b. Some people do not pay their "fair share" and this causes groups to polarize into
smaller groups.
c. Both effects show how individualism is maintained even within groups that exert
considerable peer pressure.
d. Both are examples of how individuals and groups of people behave differently within
larger groups than they would behave as individuals.
Answer:
The family life cycle combines trends in income and family composition with the
changes these demands place upon this income.
a. True
b. False
Answer:
Time affects consumer purchases. Another way of stating a factor based on time would
be to call it a ________ factor.
a. temporal
b. demand
c. queuing
d. utilitarian
Answer:
The process that marketers follow to develop distinctive images or clearly defined
"brand personalities" to distinguish them from competitors is known as:
a. segmentation.
b. marketing mix.
c. product icons.
d. positioning.
Answer:
Consumers high in public self-consciousness are likely to ___________.
a. be shy and self-aware in their product choices, preferring to opt for safe choices
b. routinely exhibit bravado in public situations
c. be easily embarrassed by poor consumer choices
d. make choices that allow them to present a positive view of the self to others
Answer:
All of the following, EXCEPT ________, are types of consumer information search.
a. impending search
b. ongoing search
c. internal search
d. browsing
Answer:
When consumers change their behaviour or form attitudes intended to increase their
similarity to another person or to a group, the level of commitment to that attitude is
said to result from:
a. internalization
b. identification
c. socialization
d. compliance
Answer:
Research shows that those who have a low sense of collective self-esteem about their
gender identity:
a. berate members of the opposite gender.
b. are less susceptible to stereotype threat.
c. are more likely to choose gender-related products when they learn negative
information about their gender identity.
d. are less likely to choose gender-related products when they learn negative
information about their gender identity.
Answer:
Shopping in groups, even in small groups of two or three people, results in purchase
patterns that differ from that of the lone shopper. Which of these statements about group
shopping is NOT true?
a. More unplanned purchases are made in group shopping.
b. More purchases are made overall in group shopping.
c. Groups are exposed to more products by pooling information with the group.
d. Groups tend to decrease decision polarization.
Answer:
Samuel is on his weekly trip through the grocery store. When he sees a jar of cinnamon
in the spice aisle, he remembers that he is out of cinnamon. Cinnamon is not on his
grocery list. Samuel has just experienced which of the following buying situations?
a. unplanned buying
b. impulse buying
c. demand-enhanced buying
d. planned buying
Answer:
The psychological dimension of time or how it is experienced is an important factor in
what mathematical study?
a. barometer analysis
b. polychromic activity
c. queuing
d. temporal tasking
Answer:
If Bill used a mental or problem-solving shortcut to make a purchase decision, he would
be utilizing a(n) ________.
a. importance weight.
b. script.
c. strategy.
d. heuristic.
Answer:
The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is
called:
a. market segmentation,
b. relationship marketing.
c. market research.
d. consumer behaviour
Answer:
Detaching an ethnic product and marketing it to other subcultures is called:
a. creolization.
b. mobilization.
c. portability.
d. de-ethnicitization.
Answer:
When a woman "puts on her face," she is demonstrating binary opposition by using her
grooming ritual to transform herself to a more socially acceptable look.
a. True
b. False
Answer:
Emotions tend to be more intense than moods and are often related to a specific
triggering event.
a. True
b. False
Answer:
What is the primary difference between an innovator and an early adopter?
a. Early adopters are much the same as innovators except they, as a group, have higher
average salaries and more education than do innovators.
b. Innovators are more risk averse than are early adopters.
c. Innovators are more likely to have higher incomes and education levels and are more
likely to accept risk than are early adopters.
d. Innovators are less socially active than are early adopters, who tend to be the true
trendsetters of a society.
Answer:
What is the perspective that views time as a resource that must be divided among our
various activities?
a. economic time
b. divisional time
c. time poverty
d. associational time
Answer:
There is evidence to indicate that our pets become a part of our extended selves.
a. True
b. False
Answer:
Members of a group are attracted to each other and value their group membership.
Keeping membership exclusive tends to increase which of the following influences?
a. cohesiveness
b. membership intensity
c. affiliation bonding
d. self-other congruence
Answer:
Some men find that women's golf clubs have a better feel and give greater accuracy
than their own, but they won't adopt them. This is most likely due to:
a. persuasiveness.
b. complexity.
c. compatibility.
d. confusion.
Answer:
If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "Pure Cream
and Berries Ice Cream"), they will feel hungry for some in the future when they merely
hear the brand name. Their hunger is an example of a/an:
a. conditioning trial.
b. conditioned response.
c. conditioned cue.
d. voluntary action.
Answer:
Which buyers are most sensitive to psychological risks in purchase decisions?
a. those who are elderly, frail, or in ill health
b. those with little income and wealth
c. those who are insecure and uncertain
d. those lacking respect or attractiveness to peers
Answer:
The capacity to alter the actions of others is referred to as ________.
a. coercive power
b. consumer power
c. social power
d. second-order power
e. third-order power
Answer:
Reference groups include only family members whom we have grown up with and
trust.
a. True
b. False
Answer:
A culture must possess an ideology in order to exist.
a. True
b. False
Answer:
Jill's purchase of the Miracle Diet pills was most sensitive to which kind of perceived
purchase risk?
a. functional
b. physical
c. social
d. physiological
Answer:
What modern Canadian ceremony would come closest in intent to a Native American
potlatch?
a. a baptism
b. a marriage
c. a university graduation
d. a rock concert
Answer:
There is evidence to indicate that differences exist between genders in regards to the
sense of smell.
a. True
b. False
Answer:
Marketing strategists know nostalgia appeals work best for those in the over-30 age
group.
a. True
b. False
Answer:
