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Reaching new market segments is a benefit of cause-related marketing.
The degree to which an innovation is perceived to fit into a person's way of doing
things is termed compatibility.
Older consumers appear to be the most responsive to brand placement in movies.
Tobacco advertisers are the heaviest users of outdoor advertising in the United States.
Debra is the brand manager for Tide laundry detergent, marketed by Procter & Gamble,
and she is making the brand-level fundamental decisions in the marcom decision
process. Discuss what she will be considering.
