Marketers of a company can create a consumer perception that their products are worth
A. designing products with the goal of test marketing in mind.
B. evaluating the response to a product prior to its release.
C. differentiating their products from those of their competitors.
D. providing inputs for the company's objectives.
Rahim, the purchasing agent for a carpet manufacturer, received a memo indicating that
an upcoming financial review would determine which employees were most successful
at reducing costs within their departments. The review also mentioned the potential
termination of employees who do not adopt adequate cost-cutting measures. Rahim is
faced with a decision-making situation wherein a salesperson selling a new
weave-pattern machine to Rahim claims that the machine would save costs for the
company in the long run. Rahim is unable to decide if he should buy the machine since