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A person watching a television commercial at home is distracted by a crying baby. In
the communication process, the crying baby can be cited as an example of:
A) a noise.
B) a response.
C) decoding.
D) a feedback.
Which of he following refers to one particular product segment of a particular industry?
A) a product brand.
B) a product variant.
C) a product type.
D) a product class.
Which of the following statements is true regarding the first-degree of price
discrimination?
A) It is changing the price of a product due to inflation.
B) It occurs when competitors charge different prices for similar products in the same
market segment.
C) It involves charging different prices to segments of the market according to their
price elasticity or sensitivity.
D) It refers to the strategy of charging a higher price for a product at the time of
introduction and then gradually decreasing its price.
________ profit is simply the profit margin a company earns from an average customer.
A) Supplementary
B) Base
C) Complementary
D) Variable
According to the Boston Consulting Group (BCG) matrix, when the market growth of a
product is high but the relative market share is low, it is known as a:
A) cash cow.
B) dog.
C) star.
D) problem child.
Traditional marketing focused on:
A) transactions.
B) relationships.
C) solutions.
D) experiences.
Which of the following is lowest in the hierarchy of planning?
A) annual marketing plan
B) corporate strategic planning
C) group or sector planning
D) SBU planning
Cost-per-thousand (CPM) is a measure of:
A) the efficiency of a media type.
B) profit margin from advertising revenues.
C) losses from advertising expense.
D) gains from advertising exposure.
The narrowest definition of competition that results in the fewest competitors that
includes only products or services of the same product types is called:
A) product form competition.
B) product category competition.
C) generic competition.
D) budget competition.
The growth strategy that allows the provision of a new service at existing locations is
referred to as:
A) multiservice.
B) multisite.
C) multisegment.
D) multiattribute.
Conventional surveys and focus groups are called ________ because they provide a
slice of life at one point in time.
A) segmentation studies
B) tracking studies
C) time-series data
D) cross-sectional data
Which of the following types of brands are also known as store brands?
A) generics
B) value brands
C) private labels
D) national brands
A product life cycle curve is usually ________ shaped.
A) L
B) bell
C) S
D) U
________ is a service which is typically associated with medical professionals and it
brings experts and new findings directly to doctors through the presentation, which also
allow the doctors to submit questions by voice or online chats.
A) Medconference
B) Skype
C) WebEx
D) GotoMeeting
Which of the following generational cohorts were born between 1901-1924?
A) Baby boomers
B) Silent generation
C) Generation X
D) GI Generation
