Which of the following statements is true of a positioning map?
A. It is a mathematical estimate of the rate at which new products will have to be
developed to maintain control over the market share.
B. It is a written document outlining the marketing research study that was undertaken
before the launch of a new product.
C. It is a type of documentation used by the U.S. Department of Commerce to create a
geodemographic model of the nation.
D. It is a visual description of customers' perceptions of competitive products, brands,
Three important criteria on which to base segmentation strategy decisions are that a
viable segment must be:
A. continual, presentable, and restricted.
B. measurable, meaningful, and marketable.
C. political, cultural, and assured.
D. prestigious, non-deceptive, and profitable.