Why should marketers be aware of the BRIC countries?
A. They are a microcosm of the rest of the world.
B. They represent almost half the world's population.
C. They are likely to be the source of most market growth.
D. They have had the most dramatic changes in culture and consumer buying patterns.
E. They have stable population growth, which makes them easier to study.
Bill desperately needed tires for his car, and he found an ad with an incredibly low
price. When he got there, he found out that those had supposedly been sold out, and he
was pressured into buying tires that were more expensive than he wanted. Bill found
out later that Marcelo had the same experience at the store a few weeks earlier. It's quite
possible that both Bill and Marcelo had become the victim of a deceptive pricing tactic
A. loss leader pricing.
B. desperation selling.
C. bait and switch.
D. off-season deceptions.