Consumers in America tend to respond to rating scales more conservatively than
Japanese.
The controllable elements can be altered in the long run and, usually, in the short run to
adjust to changing market conditions, consumer tastes, or corporate objectives.
In the context of international business negotiations, disagreements among foreign team
members, in the form of side conversations, are often followed by concessions to the
other negotiating party.
To receive ISO 9000 certification, a company requests a certifying body to conduct a
registration assessment.
In the context of retail patterns, direct marketing works well in affluent markets as well
as in markets with underdeveloped distribution systems.
Sales promotions constitute the major portion of the promotional effort in rural and less
accessible parts of a market.
When marketers introduce an innovative product or idea, they act as agents of change.
Which of the following is the second-largest common-market agreement in the
Americas?
A. CFTA
B. NAFTA
C. Mercosur
D. DR-CAFTA
E. SAFTA
What is the function of a countervailing duty?
A. To balance revenues against costs.
B. To restrict the amount a country will import.
C. To increase revenues from parallel imports.
D. To expand the amount a country will import.
E. To permit the use of foreign currency within the country.
Newly industrialized countries (NICs) differ from less-developed countries in that
NICs:
A. include Canada, the United States and Germany.
B. are similar to more-developed countries.
C. have per capita incomes that are lower than other developing countries.
D. have moved away from restrictive trade practices and instituted significant free
market reforms.
E. have shown slow industrialization and expansion of targeted industries.
_____ is the process by which innovation spreads.
A. Diffusion
B. Filtering
C. Dissolution
D. Flighting
E. Cascading
Which of the following is the most critical difference between domestic marketing and
international marketing?
A. The difference in marketing principles being followed.
B. The different concepts of marketing.
C. The change in marketing goals.
D. The environment in which marketing plans must be implemented.
E. The basic processes used to market products and services.
The difference lies not with different concepts of marketing but with the environment
within which marketing plans must be implemented. The uniqueness of foreign
marketing comes from the range of unfamiliar problems and the variety of strategies
necessary to cope with different levels of uncertainty encountered in foreign markets.
Apex Corporation is a wholesaler for Global Electronics in the French market. Global
Electronics discovered that Apex Corp. was diverting some of their goods to the
English market. Apex Corp. could get a greater profit in the English market because the
goods were bought by the firm at a cheaper price in France. In the context of the above
scenario, which of the following forms of business is Apex engaged in?
A. Black marketing.
B. Parallel importing.
C. Backwashing.
D. Industrial piracy.
E. Smuggling.
The sum total of knowledge, beliefs, art, morals, laws, customs, and any other
capabilities and habits acquired by humans as members of society is called _____.
A. sensitivity
B. congruence
C. culture
D. reference groups
E. aesthetics
Meta Garbon, a manufacturer of sports bicycles, in a bid to tap the enormous market for
bicycles in China promote their cycles as premium sporting and leisure bicycles. They
use various cycling legends and sports celebrities as brand ambassadors, and use
television, radio, and newspapers as media. Bicycles in China are used mainly by the
working class for commutation, and the main users of bicycles did not relate to Meta
Garbon’s products and the promotional campaign was a failure. During which of the
following steps of the IMC process did Meta Garbon go wrong?
A. Information source selection.
B. Selection of message channel.
C. Encoding.
D. Decoding.
E. Noise cancellation.
Which of the following is the main disadvantage of hiring local nationals in the sales
force?
A. Headquarters personnel tend to ignore the advice of local nationals.
B. Most local nationals turn out to be costlier in the long run.
C. Poaching of experienced personnel by competitor companies increases.
D. Cultural differences lead to communication issues.
E. National interests conflict with the corporate strategy.
Norman, a German national, works as a sales manager for Black Oil Corporation in the
Middle-East. Given the benefits associated with the job, he works on one foreign
assignment after another and rarely returns to the headquarters in Germany. In view of
the given information we can say that Norman is a:
A. virtual manager.
B. virtual expatriate.
C. third-country national.
D. professional expatriate.
E. native salesperson.
In _____ translation, more than two translators are used for the back translation; the
results are compared, differences discussed, and the most appropriate translation
selected.
A. parallel
B. complimentary
C. linear
D. random
E. back
In 1066, William the Conqueror defeated Harold II in the Battle of Hastings,
establishing Norman rule in _____.
A. Brazil
B. China
C. England
D. Japan
E. France
Which of the following is a strategy that multinational corporations use to minimize
political vulnerability and risk?
A. Expropriation
B. Sanctions
C. Buy outs
D. Confiscation
E. Licensing
Markets that are geographically large, have strong growth rates, are regional economic
drivers and represent sizable markets for a wide range of products are known as _____.
A. captive markets
B. big emerging markets
C. niche markets
D. contestable markets
E. two-sided markets
James Barker is the marketing manager of a firm with small international sales volume.
He is looking for a middleman who can take responsibility for promotion of the
company’s products, credit arrangements, physical handling, and market research. Also,
the middleman must be able to provide information on financial, patent, and licensing
matters. In addition, the middleman should agree to work under the name of the firm.
Which of the following types of middlemen would be the best choice for Mr. Barker if
he wants to meet his objectives?
A. A manufacturer’s export agent.
B. An export merchant.
C. A trade representative.
D. An export management company.
E. A complementary marketer.
The Norton group, a manufacturer of toiletries and cleaning products uses the name
Cleanex, for most its products in all of their international markets. The name has
created a universal appeal for their products as customers identify their products with
the name. Hence, Cleanex can be regarded as a _____.
A. retailer’s brand
B. shelf brand
C. store brand
D. global brand
E. national brand
A global brand is defined as the worldwide use of a name, term, sign, symbol (visual
and/or auditory), design, or combination thereof intended to identify goods or services
of one seller and to differentiate them from those of competitors.
Which agency established the parameters for the creation of the common currency for
the European Union?
A. The Economic policy agency.
B. The Optimal currency area-eurozone.
C. The Economy of Europe.
D. The European Currency Reserve.
E. The Economic and Monetary Union.
Hofstede’s data on cultural values suggest that:
A. countries that are high on individualism and low on uncertainty avoidance tend to be
more innovative.
B. diffusion of innovations will be slower in countries that are low on individualism and
high on uncertainty avoidance.
C. individuals from individualistic cultures tend to respond more favorably to
other-focused appeals.
D. self-focused appeals tend to attract people from collectivistic cultures.
E. collectivistic cultures tend to be more emotionally bent than individualistic cultures.
Which of the following is an advantage of hiring local nationals in the sales force?
A. They are more efficient in communicating with and influencing headquarters’
personnel.
B. They are more knowledgeable about a country’s business structure and systems.
C. They are more knowledgeable of the company and its product line.
D. They are likely to have superior technical expertise.
E. They are less likely to accept any form of bribe.
Discuss how compensation plans of American companies vary substantially around the
globe.
Which of the following is one of the four ongoing forces supporting the growth of
international trade?
A. Warsaw Pact
B. Kyoto Protocol
C. International Monetary Fund
D. World summit on sustainable development
E. Treaty of Waitangi
What are the primary obstacles to success in international marketing?
In the context of products and services for consumers, what is the importance of quality
while marketing products?
List the four dimensions of cultural values as given by Hofstede.
Discuss the threats posed by cyberterrorism or cyberattacks with an example.
What is a tariff? What are the three basic ways in which tariffs may be levied?