The self-reference criterion is closely related to ethnocentrism.
In a traditional distribution structure, distribution systems are national rather than local
in scope.
In the context of social responsibility and environmental management, the process of
controlling industrial wastes leads to the issue of disposal of hazardous waste.
The role of public relations is to create good relationships with the popular press and
other media to help companies communicate messages to their publics-customers, the
general public, and governmental regulators.
Planned domestication can be profitable and operationally expedient for the foreign
investor.
Leasing helps guarantee better maintenance and service on overseas equipment.
In the context of the elements of culture, marriage ceremonies and funerals are good
examples of rituals.
Altitude, humidity, and temperature extremes are climatic features that affect the uses
and functions of products and equipment.
In the less individualistic cultures, labor and management are generally hostile.
Which of the following factors will ameliorate explosive population expansion in less
developed countries?
A. Stable worker-to-retiree ratio.
B. Free flow of immigration.
C. Better senior retirement programs.
D. Prenatal sex scanning.
E. Provisions for higher pension.
Which of the following countries has hierarchical, relationship-based corporate culture?
A. Germany
B. France
C. South Korea
D. Switzerland
E. Australia
Which of the following is true of large multinational markets?
A. They lead to negligible marketing efficiencies.
B. They are incapable of achieving economies of scale.
C. They are particularly important to businesses not accustomed to mass production.
D. They result in decreased purchasing power.
E. They employ coordinated programs to foster economic growth.
Ajax Corporation has decided to enter the international marketing arena by marketing
its products on a country-by-country basis, with separate marketing strategies for each
country. The company is using which of the following concepts to formulate its
international policies and strategies?
A. Domestic market extension concept
B. Multidomestic market concept
C. Mass marketing concept
D. Universal marketing concept
E. Standardized marketing concept
Eastern Europe and the Baltic states, satellite nations of the former Soviet Union, have
moved steadily toward adopting aspects of _____.
A. capitalism
B. socialism
C. federalism
D. democracy
E. a customs union
The European Union was created when the 12 nations of the European Community
ratified the _____ Treaty.
A. Kent
B. Paris
C. Rome
D. Cannes
E. Maastricht
Alexia is geographically large and represents a sizable market for a wide range of
products. It has a potential for significant growth. It is considered as the regional
economic driver. Based on this information, Alexia can be classified as a(n) _____.
A. contestable market
B. big emerging market
C. two-sided market
D. captive market
E. niche market
In the context of cultural reactions when engaging in e-commerce, the color red is
associated with socialism in _____.
A. the United States
B. China
C. Brazil
D. Uruguay
E. Spain
_____ might be classified as an aspect of sales promotions or public relations, though
their connections to advertising are also manifest.
A. Trade shows
B. Cent-offs
C. Road shows
D. Sweepstakes
E. Corporate sponsorships
A product is said to be compatible if:
A. it provides greater value to the consumers compared to competitors’ products.
B. the risk associated with using the product is low.
C. it is user friendly.
D. it offer clear functional benefits over other products.
E. it complies with the accepted norms, values, and culture of the local market.
Pizza Hearth is in the process of deciding on the mode of entry into the Eastern
European countries. Which phase of the international planning process is Pizza Hearth
currently in?
A. Preliminary analysis.
B. Defining market segment.
C. Developing the marketing plan.
D. Implementation and control.
E. Standardization of the marketing mix.
The only way to avoid linguistic problems in advertising communication is by:
A. creating an entirely new advertisement for the new market.
B. using only English in all media promotions.
C. developing a new version of the product for the new market.
D. in-country testing with the target consumer group.
E. using facial expressions and physical gestures in the advertisement.
Describe export management companies. What are their advantages and disadvantages?
What is the ISO 9000 certification?
Which of the following is a criticism associated with the global financial institutions?A.
They failed to focus on the aim of reducing inequalities between the rich and the poor
countries.
B. They failed to help the Asian countries substantially when they underwent a major
financial crisis in the 1990s.
C. They failed to respect the autonomy of member nations by deeming any bilateral
agreements between members as illegal if made without their approval.
D. They failed to foresee and counter the unintended effects of globalizations like
pollution, exploitation, and cultural exploitation.
E. They failed to suppress the terrorists who were responsible for the attack in London
that coincided with the G8 summit.
What is the difference between variable-cost pricing and full-cost pricing?
The level of technology is an uncontrollable element that can often be misread because
of the vast differences that may exist between developed and developing countries.
Explain, with some examples, how climate and topography of a country affect its
economic profile.
What are the four barriers faced by consumer services marketers when they enter the
global market?
Assume that you are a consultant for a telecom giant based in the United States that
wishes to create a joint venture with a Japanese electronics company. The joint venture
is expected to enter and compete in the Scandinavian market. Suggest an organizational
structure that would be most suitable for this joint venture. Also, comment on why the
structure might be a good one to use.
Discuss the expansion of the European Union. What are some of the issues faced by
existing members as a result of the expansion?
Which of the following is the major reason behind the failure of American MNCs to
completely dominate the European markets as predicted by Servan-Schreiber?
A. The resurgence of competition worldwide.
B. The uneven distribution of economic power.
C. The restructuring of U.S industries.
D. The decadence of Communism.
E. The dissolution of colonial powers.