The _____ of sales forecasting combines and averages the views of top management
representing marketing, production, finance, purchasing, and administration.
A. sales force composite method
B. customer expectations method
C. time-series analysis
D. jury of executive opinion method
Identify the accurate statement regarding an effective mission statement.
A. It should focus on the physical product that the organization is offering at present,
not on the external forces that the organization is seeking to satisfy.
B. It should focus on public relations as its primary purpose.
C. It should not consider the critical characteristics and events of the past.
D. It should provide guidance to employees and managers in geographically dispersed