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Discuss the advantages of pursuing a career in sales.
In general, products whose benefits lack observability are generally slower in
adoptability.
POP materials supplied by manufacturers rarely go unused by retailers.
Explain the VALSâ„¢ classification model. Name and describe two categories of
consumers from this model, the best way to promote to each category you've chosen,
and the types of products and services that would most likely be purchased by members
in each of those categories.
Pay-for-performance programs reward retailers for selling increased quantities of the
manufacturer's brand to consumers.
Explain the five key features that undergird the philosophy and practice of integrated
marketing communications.
Supportive arguments arise when the receiver challenges a message claim.
Semiotics is the study of meaning and the analysis of meaning-producing events.
