In terms of uniformity, which of the following is a difference between services and
A. Owing to customer non-participation, services are often linear, while goods are
B. Services often involve a short-term, impersonal relationship between buyer and
seller, while goods often involve a personal, long-term relationship.
C. Because of high involvement on the part of a buyer, services tend to be unique, while
goods do not vary in quality.
D. Services can be inventoried uniformly, while goods face stockouts due to their
Which of the following is essential to the generation of new product ideas?
A. Technology penetration strategies
B. Technology pull research activities
C. Market push research strategies
D. Technology push research activities