B. All functional area plans should be derived from the strategic plan while at the same
time contributing to the achievement of it.
C. Objectives and strategies identified in the strategic plan are not related to other
objectives and strategies at higher and lower levels of the organization.
D. Objectives and strategies from the functional areas in an organization should be
translated into objectives and strategies for the strategic plan.
Which of the following describes the function of geodemographic segmentation?
A. It stresses the belief that the benefits people are seeking in consuming a given
product are the basic reasons for the existence of true market segments.
B. It identifies the specific households in a market by focusing on local neighborhood
areas and creates classifications of neighborhoods where people live and shop.
C. It determines the type of lifestyles that consumers have by asking them about their
activities, interests, and opinions, and groups them based on the similarity of their
D. It identifies the consumers' primary motivations and whether they are driven by
ideals, achievement, and/or self-expression.