A. An American entertainment company's desire to secure technological innovation
developed in France
B. An Italian multiplex corporation aiming to increase its long-term growth and profit
prospects by expanding its services to other nations
C. An automobile manufacturer planning to go overseas in the hopes of increasing its
sales revenue
D. A fast-food chain planning to improve its overall market position across different
nations by catering to the local needs of each nation
Answer:
Chello Inc., the largest smartphone manufacturing company has been selling the world's
cheapest smartphone called Zing. Recently, to increase its sales, Chello reduced the
price of the phone even further. The marketing slogan for the Zing series is "The
cheapest way to get smart." Chello Inc. is most likely using a _____ in this scenario.
A. product diversification strategy
B. market penetration strategy
C. product development strategy