Retailing is the primary activity in all of the following situations except
A. buying and eating a fast-food meal.
B. transporting pallets of Daisy brand dairy products.
C. visiting a tile store which sells at wholesale prices.
D. upgrading an airline ticket at the airport.
E. purchasing one case of paper for the office at Office Max.
Which of the following is an example of an unstructured question?
A. "Would you buy this product (Yes/No)?"
B. "Would you buy this product (A. definitely, B. maybe, C. definitely not)?"
C. "What would convince you to buy this product (A. lower price, B. larger packaging,
C. better taste)?"
D. "Please rate the attributes of this product that are important to you (rate 1-5, with 1
being most important and 5 being least important).
E. "Why did you buy this product?"