Torn likes to take his girlfriend Sally to scary horror movies because she seems more
attracted to him and romantic with him after the movie. What theory best describes
Sally’s behavior?
a. Regulatory focus theory
b. Coguitive dissonance theory
c. Affect confmnation model
d. Excitation transfer theory
e. Expectancy theory
Individuals with ______believe their lives are controlled by fate, luck, or powerful
others.
a. an external locus of control
b. a high need for cognitive closure
c. a high level of self-monitoring
d. a low level of self-monitoring
e. an internal locus of control
As part of expected utility theory, what principle states that preferences should remain
the same no matter how preferences are measured and no matter how decision
alternatives are described?
a. Probability principles
b. Transitive principle
c. Choice deferral principle
d. Domination principle
e. Invariance principle
Patty is getting married in six months. She has been shopping for a wedding dress. Patty
is most likely experiencing what type of involvement?
a. External involvement
b. Enduring involvement
c. Situational involvement
d. Salient involvement
e. Unique involvement
The systematic route and the central route are synonymous.
a. True
b. False
Acculturation occurs when people in one culture adapt to meanings in another culture.
a. True
b. False
The mindset priming effect and the procedural priming effect both can influence
judgment.
a. True
b. False
The culturally constituted world is where all consumer experiences are shaped by the
tangible beliefs and values of society.
a. True
b. False
Liz enjoys puzzles. Every Sunday she does the crossword puzzle. Liz also is part of the
debate club, and likes to read. Liz most likely is:
a. high in need for cognitive closure
b. high in need for cognition
c. low in need for cognition
d. high in self-monitoring
e. externally focused in locus of control
After buying a $300 suit, a $30 tie seerus cheap. This is an example of:
a. a contrast effect
b. proactive associative interference
c. an assimilation effect
d. a thin slice theory effect
e.a distraction effect
Consider the statements, “the majority is usually correct” and “you get what you pay
for.” These are examples of:
a. inferential beliefs
b. heuristics
c. central route attitudes
d. inferences
e. subjective norms
Price bundling is often used by firms to segregate consumer losses.
a. True
b. False
Subcultures are larger groups of a smaller culture.
a. True
b. False
An exurb refers to:
a. remote suburbs
b. large towns/cities that have decreased in population by 10% in one year
c. small towns that have decreased in population by 10% in one year
d. clusters of small towns encircling cities
e. None of the above is correct.
Which two factors underlie why “fit” between a celebrity and the product/service being
endorsed is so important?
a. The halo effect and correspondent inferences
b. The truth effect and the halo effect
c. The correspondent inference and cultural meaning transfer
d. Cultural meaning transfer and the truth effect
e. The social validation theory and correspondent inferences
Freedom, wisdom, equality, and peace all represent values; whereas, courageous,
giving, helpful, and honest represent values.
a. instrumental; terminal
b. attribute; benefit
c. functional; instrumental
d. terminal; instrumental
e. terminal; psychosocial
Most people consider their homes and their pets as part of their extended self.
a. True
b. False
While time pressure can cause people to limit external information search, perceptions
of crowding in a retail environment can cause people to increase external search due to
the social stimulation of crowds.
a. True
b. False
In the price segmentation model presented in your readings, the “convenience segment”
is less concerned with price and wants to have a high level of value and/or product
differentiation.
a. True
b. False
Persistence, social hierarchy, thrift and shame are associated with a long-term
orientation of core values.
a. True
b. False
Which of the following correctly lists the “trio of needs” discussed in your readings?
a. Drive, expectancy, involvement
b. Power, achievement, and affiliation
c. Affect, cognition, and behavior
d. Physiological needs, psychological needs, self-actualization
e. Physical motives, emotional motives, spiritual motives
When watchmakers manufacture their watches in limited editions, which social
influence principle are they hoping will influence the consumer?
a. Automaticity
b. Authority
c. Reciprocity
d. Liking
e. Scarcity
Many sitcoms on TV use canned laughter. Research has shown that jokes are rated as
funnier when they are accompanied by canned Iaugher than when they are not, even
though most people have negative opinions about canned Iaugher and most people say
it is easy to detect canned laughter. Which social influence principle is involved here?
a. Commitment and consistency
b. Reciprocity
c. Social validation
d. Scarcity
e. Authority
Rituals are symbolic actions that occur in variable sequence one time.
a. True
b. False
Consumers are unaware of using implicit memory.
a. True
b. False
What are the primary benefits of studying consumer behavior?
Is a high self-monitor more likely to be persuaded by image-based marketing appeals or
factuaVfunctional-based marketing appeals? Why?
When a consumer tries to evaluate brand information, which type of self-concept is
engaged and how does this selfÂconcept influence brand evaluation?
Graph the four major types of consumer decision making based on information
processing and involvement. Provide an example of each type of decision.
What are the conditions for causality?
What is the difference between basic research and applied research?
How could a marketer use the authority principle to its advantage?
Identify the basic traits in the Five-Factor Model of Personality.
Define the sunk cost effect and provide an example of this effect.