Which key functional area is critical at the introduction stage of industry evolution and
which strategy should be focused on?
A. Production; successor products
B. Engineering; market penetration
C. Sales; consumer loyalty and market share
D. Finance; maximum investment recovery
A global firm competing in a global industry must:
A. Be responsive to global conditions only
B. Be responsive to both global and local conditions
C. Be responsive to local conditions only
D. Compete in multi-domestic industry also
Highly profitable buyers are usually:
A. Less price sensitive
B. More price sensitive
C. Very quantity oriented
D. Not very quantity oriented