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If the customer likes an offering, a(n) _____ ensues, requiring that information about
pricing, terms, delivery, and so on flows to the customer, and cash---either now or upon
delivery---flows the other way.
A.transaction
B.disintermediation
C.syndication
D.aggregation
Which of the following is true of activity-based costing?
A.It bases costs on the different tasks involved in performing a given process or action.
B.It identifies costs according to various expense categories.
C.It assigns both direct and indirect costs to the unit of analysis.
D.It identifies costs according to various income categories.
Which of the following positioning bases typically includes "who made it" and "prior
products?"
A.Parentage
B.Comparison
C.Ingredients
D.Pro-environment
A business pursuing a prospector strategy:
A.operates within a broad product-market domain that undergoes periodic redefinition.
B.values being a second or third entrant in product-markets related to its existing
market
base.
C.responds primarily when it is forced to by environmental pressures.
D.attempts to locate and maintain a secure position in relatively stable product or
service areas.
All self-managing teams are based on which of the following concepts, regardless of
the form of worker self-management?
A.Empowerment
B.Joint venture
C.Centralization
D.Hierarchy
A(n) _____ is defined as being composed of individuals and organizations who are
interested in and willing to buy a good or service to obtain benefits that will satisfy a
particular need.
A.sector
B.channel
C.posse
D.market
Which of the following is a possible marketing action that may be taken to convert
current nonusers in target segment into users and increase penetration?
A. Encourage larger volume purchases of nonperishable products.
B. Move storage of the product closer to the point of end use by offering additional
package sizes or designs.
C. Develop line extensions suitable for additional uses or applications.
D. Enhance product's value by adding features, benefits, or services.
Centralization refers to:
A.the location of decision authority and control within an organization's hierarchy.
B.the degree to which formal rules and standard policies and procedures govern
decisions and working relationships.
C.the degree to which organizations emphasize the managing of business processes in
contrast to functional areas.
D.the division of tasks and activities across positions within the organizational unit.
Which of the following is a useful framework for setting performance standards?
A.Collaborative filtering
B. Profitability analysis
C.Total quality management
D.The SMART acronym
_____ grants the right to use the company's name, trademarks, and technology.
A.Contract manufacturing
B.Countertrade
C.Franchising
D.Coproduction
Contribution analysis:
A.helps in obtaining an accurate picture of a product's value by allocating all costs to it.
B.involves fixed joint costs that cannot be linked directly to a single unit of analysis.
C.is helpful in determining the yield derived from the application of additional
resources.
D.uses both direct and indirect costs to the unit of analysis.
Quickbeats.com is an online music seller that allows customers to order personalized
CDs that contain only the songs chosen by the customers. Which of the following
personalization techniques does Quickbeats use?
A. Collaborative filtering
B. Rules-based personalization
C. Mass-customization
D. Disintermediation
Which of the following statements is true of a reactor strategy?
A.It competes primarily by stimulating and meeting new market opportunities.
B.It responds rapidly to early signals concerning areas of opportunity.
C.It is more aggressive in marketing established products than its competitors.
D.It lacks any well-defined competitive strategy.
_____ businesses have an intermediary type of business strategy that makes fewer and
slower product market changes than _____ businesses but are less committed to
stability and efficiency than _____ businesses.
A.Prospector; defender; reactor
B.Prospector; reactor; defender
C.Defender; analyzer; reactor
D.Analyzer; prospector; defender
Which of the following indexes is used to measure the profitability criterion?
A.Percentage change in sales
B.Return on net assets
C.Price/earnings ratio
D.Percentage cost savings from new processes
Out of the 4Cs of a market analysis, _____ would be considered under "characteristics
of customers."
A.benchmarking
B.initial public offering
C.market segmentation
D.equity capital
Which of the following is a limitation of profitability as a measure of performance?
A. It is unreliable in the short-term.
B.It is difficult to measure.
C.It measures performance in nonfinancial terms.
D.It is a short-term measure.
Which of the following is considered a critical success factor in retailing?
A.Price
B.Location
C.Promotion
D.Product
When consumers evaluate product alternatives on the basis of desired characteristics
and how valuable each characteristic is to them, it is referred to as _____.
A.benchmarking
B.productivity paradox
C.choice criteria
D.paradox of thrift
Highly structured business units and marketing departments are:
A. able to quickly adapt to a changing environmental circumstance.
B. unlikely to have a centralized decision-making authority.
C. unlikely to be very innovative.
D. likely to have very little formalization.
