A push strategy is when a manufacturer directs personal selling, trade advertising, and
trade-oriented sales promotion to wholesalers, retailers and consumers.
Rebate fraud can be committed by manufacturers, retailers, and consumers.
Interference and distortion in the communication process is called noise.
E-mail is not nearly as effective as originally expected because many marketers have
simply ‘spoiled the commons.’
A good brand name will help consumers to identify who your competitors are.