Political and legal forces, economic climate, and competition are some of the domestic
environment’s controllable factors.
Protection of an infant industry is recognized by economists as a valid argument in
favor of protectionism.
The quality of an infrastructure directly affects a country’s economic growth potential.
A single global approach is the best way to market a brand worldwide.
Domestic middlemen offer many advantages for companies with large international
sales volume.
For international users of heavy construction equipment, the manufacturer’s country of
origin and quick delivery of replacement parts are of major importance in purchasing
construction equipment.
A Korean television manufacturer recently invested in a new television tube plant in
Mexico. This form of international business is aptly named international licensing.
The feedback step of the international communications process is important as a check
on the effectiveness of the other steps.
The ancient Greeks conceived three fundamental forms of government. Which of the
following refers to a government ruled by one?
A. Aristocracy
B. Monarchy
C. Democracy
D. Monopoly
E. Oligarchy
A _____ involves complete political and economic integration, either voluntary or
enforced.
A. political union
B. common market
C. regional cooperation for development (RCD)
D. customs union
E. free trade area (FTA)
Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers’
opinions about products and services is known as _____.
A. tomography
B. serigraphy
C. vitreography
D. netnography
E. lithography
In the 1970s, international marketers framed the approach toward market segmentation
as _____.
A. global integration versus one-to-one marketing
B. standardization versus adaptation
C. adaptation versus one-to-one marketing
D. global integration versus local responsiveness
E. standardization versus local responsiveness
During which step of the international communications process does the receiver of the
message interpret symbolism transmitted from the information source?
A. Selecting a message
B. Encoding
C. Selecting a message channel
D. Decoding
E. Identifying the sources of noise
Which of the following are the licenses required for products exported from the United
States?
A. International or bilateral license
B. General or a validated license
C. Single license
D. Exporter or third-party license
E. Shipment license or agent license
As part of the “green movement”, the European Commission has passed legislation to
control all kinds of packaging waste throughout the European Union. Two critical
issues that affect product development are the control of the packaging component of
solid waste and _____.
A. variations in standards across different member countries
B. consumer demand for environmentally friendly products
C. government subsidies for greener technologies
D. availability of alternative energy resources for production
E. management of existing inventory of conventional energy products
Which of the following distribution structures is also known as a traditional distribution
structure?
A. Export-oriented
B. Import-oriented
C. Manufacturer-oriented
D. Service-oriented
E. Customer-oriented
_____ stem from shortages of foreign currency held by a country.
A. Exchange controls
B. Local-content laws
C. Price controls
D. Tax controls
E. Production costs
Which of the following methods can be used to minimize inevitable errors that crop up
while exchanging information across language barriers?
A. Using silent periods more frequently.
B. Prolonging the duration of nontask sounding.
C. Using more promises and recommendations instead of threats and warnings.
D. Agreeing to use English as the common language for communication.
E. Using multiple communication channels during presentations.
Which of the following countries is a part of the free trade area known as CFTA?
A. France
B. Uruguay
C. The United States
D. Argentina
E. Brazil
James Bright’s company seeks markets all over the world and attempts to sell products
that are a result of planned production for markets in various countries. Which of the
following stages best characterizes the stage of international marketing involvement for
Mr. Bright’s company?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Internal marketing
Which of the following statements is true of the Japanese market?
A. The costs of Japanese consumer goods are among the lowest in the world.
B. Manufacturers are independent of wholesalers for a multitude of services to other
members of the distribution network.
C. The Japanese distribution structure supports long-term dealer-supplier relationships.
D. Japanese law favors the establishment of large retail stores.
E. Japanese consumers favor price over personal service.
Which of the following is consistent with the American view of the independent
enterprise?
A. A corporation should fall under the control of the state government.
B. A corporation is an entity that has rules and continuity of existence.
C. The largest proportion of a corporation’s profits must go to social causes.
D. A company should be equally owned by all employees and stakeholders.
E. Corporations do not take precedence over family and social relationships.
Bagel’s foods had to change the labeling on their products to meet the specifications
regarding vegetarian and non-vegetarian foods, set by the government in the Japanese
market. They also had to mention the ingredients in Japanese to make it clear for the
local customers. The component of the product that is in focus in the above scenario is
the _____.
A. support services component
B. packaging component
C. functional component
D. design component
E. core component
Cultural values can predict such consumer behaviors as _____ and impulsive buying.
A. ethnocentrism
B. family planning
C. word-of-mouth communications
D. immigration
E. resource-sharing
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for
his company to effectively market and distribute to all of Peru’s major cities, Mr. Jonas
must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which
of the following foreign environment uncontrollable variables would be a chief concern
as Mr. Jonas devises his plan?
A. Competitive forces
B. Cultural forces
C. Geography and infrastructure
D. Economic forces
E. Political/legal forces
In the international communications process, an international marketing executive with
a product message to communicate acts as a(n) _____.
A. decoder
B. information source
C. receiver
D. encoder
E. noise source
Which of the following laws is primarily found in the United States, England, Canada,
and other countries once under English influence?
A. Code law
B. Common law
C. Religious law
D. Civil law
E. Universal law
The rapid growth of war-torn economies and previously underdeveloped countries,
coupled with large-scale economic cooperation and assistance that followed World War
II led to:
A. the rise of new global marketing opportunities.
B. the uneven distribution of economic power.
C. the dissolution of GATT.
D. the spread of Communism.
E. the sharp reduction of the production capacity in the U.S.
In the context of international marketing, how important is a second language for a
manager?
Define Country-of-origin effect. How can a company overcome this effect?
How important is the family in the success of an expatriate manager?
In the context of nontariff barriers, antidumping practices fall under the category of:A.
specific limitations on trade.
B. customs and administrative entry procedures.
C. standards.
D. governmental participation in trade.
E. charges on imports.
What was the outcome for the GATT after the ratification of the Uruguay Round
agreements?A. With the ratification of the Uruguay Round agreements, the GATT
became part of the World Trade Organization (WTO) in 1995, and its 117 original
members moved into a new era of free trade.
B. It became part of the World Trade Organization.
C. It led to the uneven distribution of economic power and potential.
D. The European Union decided to stay away from the treaty.
E. The original purpose was sidelined in favor of political and military intervention
between member states.
Alexander Pratt is trying to decide on the best possible communication and promotion
vehicle for presenting his product in the European marketplace. According to
information presented in the text, what has become the primary vehicle for doing
business in many foreign countries? Explain and justify your answer.
Which are the stages of Rostow’s five-stage model of economic development?
Describe the two basic contractual agreements that most companies follow in their
attempt to enter a foreign market.