The Bedford Hotel is an industry leader in the hospitality and customer service sector.
After Templeton Hotel measured its services against Bedford Hotel, it instituted a
customer service campaign called "proactive hospitality." Templeton managers examine
monthly reports for problem areas and the Bedford model is used to determine ways to
address and resolve these issues. Which of the following methods is used by Templeton
to identify improvement areas?
A. Test marketing
C. Niche marketing
D. Market segmenting
The administrative department of Newell Inc. has been routinely purchasing stationery
and miscellaneous office supplies from its supplier, Accent services, for eight years. In
order to save time, the company has an automated computer system that automatically
reorders certain commonly used supplies as and when they are depleted. This
organizational buying of Newell Inc. typically exemplifies a _____.