Deflation causes consumer prices to escalate, and consumers face ever-rising prices that
eventually exclude many of them from the market.
For most companies, trade shows and direct selling are the major components in the
marketing communications mix.
In the traditional distribution structure, independent agencies that provide facilitating
functions are nonexistent or underdeveloped.
When a culture scores high on Individualism/Collectivism Index, individuals fail to
identify with groups.
In the context of international advertising, advertisers prefer global television (satellite
broadcasts) due to the availability of accurate market data in most countries.
The political and legal environment is a controllable element for international marketers
because of their potent ability to lobby and influence legislation in foreign markets.
Due to the greater uncertainties and data limitations associated with foreign markets,
two methods of forecasting demand are particularly suitable for international marketers:
probabilistic forecasting and reference class forecasting.
Capitalism is the most serious threat to the continued expansion of international
services trade.
High-context cultures place great importance on the verbal aspects of communication.
Which of the following is a dynamic trend that is affecting the current global business
strategies?
A. The trend toward buying American cars in Europe.
B. The trend toward the acceptance of the free market system among developing
countries.
C. The trend toward using English as the global language.
D. The trend toward establishing a world currency.
E. The trend toward worldwide instant communication.
In 1600, Japan began trading _____ for foreign goods.
A. diamonds
B. gold
C. platinum
D. copper
E. silver
South Africa is most likely to experience rapid economic growth in as few as 10 years
owing to:
A. the beginning of apartheid.
B. its recent consumerist trends.
C. its industrial base.
D. its outsourcing ability.
E. the coupling of small African markets with it.
Which of the following elements of the international communications process
comprises external influences, such as competitive advertising, other sales personnel,
and confusion at the receiving end that can detract from the ultimate effectiveness of the
communication?
A. Selecting a message source
B. Encoding
C. Selecting a message channel
D. Decoding
E. Noise
Home-country middlemen are also known as _____ middlemen.
A. area
B. local
C. merchant
D. domestic
E. regional
A characteristic of a service is that it is _____, since it cannot be stored and must be
consumed simultaneously with its creation.
A. definite
B. separable
C. heterogeneous
D. tangible
E. perishable
Services are perishable in that once created it cannot be stored but must be consumed
simultaneously with its creation.
Which of the following countries is the world’s top polluter, at present, in almost all
respects?
A. Brazil
B. China
C. Sudan
D. Afghanistan
E. Zimbabwe
Nations with complementary economic bases are least likely to:
A. develop a distinctive monetary system.
B. outweigh individual differences with the total benefit of economic integration.
C. experience internal economic development.
D. achieve enlargement of market opportunities through preferential tariff treatment.
E. encounter frictions in the development and operation of a common market unit.
The part of the world with the largest portion of people over 65 years is also the part of
the world with the fewest number of people under age 15 years. Which of the following
is most likely to be a possible result of this disparity?
A. A conscious effort to slow down rapid urbanization and industrialization.
B. A larger focus on automation and technology in industries.
C. A heavy tax burden on future workers.
D. An increased focus on lower birthrates through incentives.
E. An increase in migration to other nations.
Which of the following European Union institutions originally had only a consultative
role, but can now amend and adopt legislation?
A. The European Parliament.
B. The Council of Ministers.
C. The Court of Justice.
D. The European Commission.
E. European Central Bank.
In the context of media planning and analysis, billboards are especially useful in
countries:
A. with high income levels.
B. where the laws governing the Internet are very complicated.
C. with high illiteracy rates.
D. where sales promotions are not efficacious.
E. where people prefer buying in small quantities.
Discuss the American manager’s attitude toward objectivity in decision making.
Discuss the meaning and nature of cartels. Are these groups beneficial or not? State an
example to illustrate your stance.
“The construction of dams is a good example of how an attempt to harness nature for
good has a bad side.” Explain.
Explain the concept of derived demand. Provide an illustration.
What are the areas primarily focused in the Omnibus Trade and Competitiveness Act of
1988?
What are the various techniques that can be used to motivate middlemen?