United States. It serves a variety of salads, soups, and fresh farm products for the health
conscious. Recently, it has introduced a new unit called Frozen Fruits, which serves ice
creams and sorbets made from fresh fruits and vegetables. Which of the following new
product categories does the Frozen Fruits unit fall into?
A. New-to-the-world products
B. Revisions of existing products
C. Product repositionings
D. Additions to existing product lines
Answer:
Which of the following is an example of an environmental influence on pricing
decisions?
A. The cost structure used by competitors
B. The stage of the life cycle a product is in
C. The cost-oriented pricing strategy used by manufacturers
D. The economic strength of potential buyers