A. concentrated targeting
B. lifestyle segmentation
C. benefit segmentation
D. undifferentiated targeting
E. differentiated segmentation
The Harvest County School Board is concerned about deteriorating school facilities,
combined with a shrinking budget. The board began by studying the issue, and then
identified parents, children, teachers, staff, and taxpayers as groups who have a vested
interest in the problem. The school board has listened to each group's concerns. In the
ethical decision-making framework, its next action should be to
A. identify issues of concern to lawmakers.
B. assess impact of its actions beyond the classroom.
C. engage in brainstorming alternatives.
D. choose a course of action.
E. evaluate the legal ramifications.