BUSMKT 96852

subject Type Homework Help
subject Pages 29
subject Words 5077
subject Authors John Graham, Mary C Gilly, Philip R. Cateora

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page-pf1
The notion that competition is crucial for efficiency, improvement, and regeneration is
fundamental to Western management practices.
Answer:
In the context of social responsibility and environmental management, the process of
controlling industrial wastes leads to the issue of disposal of hazardous waste, a
by-product of pollution controls.
Answer:
What is occurring in the BEMs is analogous to the situation after World War II when
tremendous demand was created during the reconstruction of Europe.
Answer:
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In the context of social responsibility and environmental management, the United States
continues to be the world's top pollution-causing nation.
Answer:
Historically, standards have been used to effectively increase market access.
Answer:
One of the drawbacks of satellites is also their strength, that is, their ability to span a
page-pf3
wide geographical region covering many different cultures.
Answer:
In the context of social responsibility and environmental management, sustainable
development is about protecting the environment at all costs.
Answer:
The marketing research process should begin with the determination of the sources of
information to fulfill the research objectives.
Answer:
page-pf4
Adherence to the World Trade Organization (WTO) inevitably means the loss of some
degree of national sovereignty.
Answer:
The United States is a major exporter of petroleum products.
Answer:
page-pf5
The Hong Kong dollar is freely convertible.
Answer:
Letters of credit shift the buyer's credit risk to the bank issuing the letter of credit.
Answer:
Adaptation requires business executives to forsake their ways and change to local
customs.
Answer:
page-pf6
Barter houses help countries negotiate prices for imports and exports and also provide
facilities for cash payments and receipts.
Answer:
In the committee decision setup, every committee member must be convinced of the
merits of the proposition or product in question.
Answer:
In the context of international sales management, evidence indicates that a manager's
culture affects his or her personnel decisions.
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Answer:
The ownership of intellectual property rights in United States, a common-law country,
is established by registration rather than by prior use.
Answer:
The distribution channel process includes all activities, beginning with the manufacturer
and ending with the retailer.
Answer:
page-pf8
We are less likely to evaluate a person's behavior in terms of what is familiar to us
because we use our self-reference criterion (SRC).
Answer:
Convenience samples are predominantly used when detailed social, geographic, and
economic information is available for the sample universe.
Answer:
page-pf9
The shipping companies collect taxes for products that are sold by a company through
the Internet to customers outside its home country.
Answer:
The UN classification has been criticized because it no longer seems relevant in the
rapidly industrializing world.
Answer:
A manufacturer who does not provide after-sales services and support could also be
foregoing the opportunity of participating in a lucrative aftermarket.
page-pfa
Answer:
The difference between domestic and international marketing lies in the different
concepts of marketing.
Answer:
Decentering is a successive process of translation and retranslation of a questionnaire,
each time by a different translator.
Answer:
page-pfb
A company website is the most important vehicle for selling industrial products,
reaching prospective B2B customers, and marketing in most countries.
Answer:
Privatization of industries released immediate capital to invest in strategic areas.
Answer:
page-pfc
As they were closest to foreign influences, negotiators in Taiwan are considered to be
the most liberal.
Answer:
At the most general level, the WTO represents the most important and comprehensive
trade agreement in history.
Answer:
The first step in the international planning process is to adapt the marketing mix to
target markets.
Answer:
page-pfd
The level of technology in a country is an uncontrollable element for international
marketers.
Answer:
Sales promotions are marketing activities that stimulate consumer purchases and
improve retailer or middlemen effectiveness and cooperation.
Answer:
China is now the biggest market for personal computers.
page-pfe
Answer:
The level of market development roughly parallels the stages of _____.
A. economic stagnation
B. economic duress
C. economic repression
D. economic equilibrium
E. economic development
Answer:
Which of the following is usually placed in the arbitration clause and is becoming
standard in many international contracts?
A. The preferred court or legal body of arbitration
B. The place of arbitration and the language used in the arbitration process
C. The contract stating that the results of the arbitration process are not binding on both
parties
page-pff
D. The judgment of the legal action initiated in the litigation stage
E. The copy of the lawsuit filed by the plaintiff
Answer:
Economic planners are most likely to be least concerned with the problems related to
_____.
A. production
B. finance
C. expenditure
D. distribution
E. investment
Answer:
page-pf10
In a deflationary market, in order to win the trust of consumers, it is essential for a
company to:
A. engage in forfaiting agreements with consumers.
B. spend more on advertising and stall the production of products.
C. allow prices to escalate and target the price insensitive segment of the market.
D. keep prices low and raise brand value.
E. form a cartel to control the dynamics of the market.
Answer:
Which of the following falls on the plus side of the U.S. balance of payments?
A. Payments to the United States for insurance
B. The costs of goods imported
C. Spending by American tourists overseas
D. New overseas investments
E. The cost of foreign military
page-pf11
Answer:
Which of the following statements is true of ISO 9000 certification?
A. To receive the ISO 9000 certification, a company does not require a registration
assessment.
B. The ISO 9000 is generally voluntary except for certain regulated products.
C. A complete assessment for recertification of the ISO 9000 is done annually.
D. The ISO 9000 measures customers' satisfaction and perceptions of quality of a
representative sample.
E. The ISO 9000 guarantees that a manufacturer produces a "quality" product or
service.
Answer:
page-pf12
All of the following statements are true about Mercosur EXCEPT that:
A. it is the second-largest common-market agreement in the Americas after NAFTA.
B. the Treaty of Asuncin provided the legal basis for Mercosur.
C. it is the most influential and successful free trade area in South America.
D. Mexico has observer status in Mercosur.
E. Germany is a member of Mercosur.
Answer:
The first Soviet republics to declare independence from the Soviet Union were the
_____.
A. Russian SFSR
B. Ukrainian SSR
C. Baltic states
D. Falkland Islands
E. Papal states
Answer:
page-pf13
Which of these aspects of international marketing is analyzed in Phase 1 of the
international planning process?
A. Company character
B. Product adaptation
C. Advertising
D. Situation analysis
E. Budget
Answer:
Which of the following is a method of demand forecasting that is particularly suitable
for international marketers?
A. Probabilistic forecasting
B. Analogy
page-pf14
C. Simulation
D. Extrapolation
E. Scenario building
Answer:
Which of the following is the most effective way to achieve organizational global
awareness?
A. Hiring entry-level employees based on the sole criterion of global awareness
B. Organizing frequent employee trips to foreign cultures to increase their sensitivity
C. Increasing the diversity mix of the front-level employee profile
D. Having a culturally diverse senior executive staff or board of directors
E. Promoting social networking as a means to improve inter-cultural communication
Answer:
page-pf15
Which of the following is an indicator of economic development?
A. Population expansion
B. Expanding state ownership
C. Extent of social overhead capital
D. Social reformation
E. Cultural diversity
Answer:
Which of the following is at present the center of trade links with north China and the
Asian republics of the former Soviet Union?
A. Japan
B. South Korea
C. Malaysia
D. Singapore
E. India
page-pf16
Answer:
Which of the following is the largest common-market agreement in the Americas?
A. CFTA
B. NAFTA
C. Mercosur
D. DR-CAFTA
E. SAFTA
Answer:
Which of the following is the term used to refer to both the People's Republic of China
(PRC) and the Republic of China (ROC) or Taiwan?
A. Integrated China
B. The Yellow Route
page-pf17
C. Neo China
D. Mainland China
E. The Greater China
Answer:
Aside from the United States, _____ is the most important single national market.
A. United Arab Emirates
B. Union of Soviet Socialist Republics
C. People's Republic of China
D. Dominican Republic
E. French Southern Territories
Answer:
page-pf18
Ajax Corporation decides to enter the international marketing arena by marketing its
products to China, Japan, and South Korea, with separate marketing strategies for each
country. Which of the following approaches is most likely used by Ajax Corporation to
formulate its international policies and strategies?
A. Domestic market extension
B. Multidomestic market
C. Mass marketing
D. Regional marketing
E. Standardized marketing
Answer:
Which of the following statements is true of the balance-of-payments records?
A. The balance-of-payments accounts do not consider income brought in by nonresident
citizens of a country.
B. The fact that assets and liabilities balanced in a balance-of-payments statement does
not mean that a nation is in a particularly good financial condition.
page-pf19
C. A balance of payments is not a record of the financial condition of a nation.
D. A balance of payments is a good determinant of the financial condition of a nation.
E. A balance-of-payments record is maintained on a single-entry bookkeeping system.
Answer:
There is a very strong belief in the United States that business decisions must be
supported and based on accurate and relevant information. Which of the following best
describes this approach?
A. "Master of destiny" viewpoint
B. Independent enterprise as the instrument of social action
C. Decisions based on objective analysis
D. Wide sharing in decision making
E. Reward based on merit
Answer:
page-pf1a
Which philosophical view of the U.S. management recognizes that people influence the
future to a large extent and that they control their own fates?
A. Independent enterprise as the instrument of social action
B. Wide sharing in decision making
C. "Master of destiny" viewpoint
D. Natural selection theory
E. Competition produces efficiency
Answer:
A product's _____ refers to the ease with which its benefits can be communicated to the
customers.
page-pf1b
A. vincibility
B. partibility
C. complexity
D. trialability
E. observability
Answer:
IBM entered into a venture with the Chinese Railways Ministry that allowed IBM to set
up a national network of IBM service centers in railway stations that has enabled IBM
to ship computer parts via the railroad around the country within 24 hours. This venture
was dubbed the _____.
A. Blue Connect
B. China Express
C. China Blue
D. Blue Express
E. China Connect
page-pf1c
Answer:
From a sociological viewpoint, any idea perceived as new by a group of people is
considered as a(n) _____.
A. creation
B. adaptation
C. declension
D. tradition
E. innovation
Answer:
page-pf1d
Which nonverbal behavior of Israeli negotiators is most likely to be blamed for the
"pushy" stereotype often used by Americans to describe their Israeli counterparts?
A. They interrupt one another more frequently than any other group.
B. They use the lowest percentage of self-disclosures.
C. They use the highest percentage of promises and recommendations.
D. They use the highest percentage of punishments than any other group.
E. They use a higher percentage of commands than any other group.
Answer:
_____ classifies a country's stage of economic development on the basis of its level of
industrialization into three categories and the three categories are MIDCs, LDCs, and
LLDCs.
A. The U.S. Department of Commerce
B. The North Atlantic Treaty Organization
C. The International Organization for Standardization
D. The United Nations
E. The International Development Association
page-pf1e
Answer:
In general, tariffs restrict:
A. inflationary pressures.
B. special interests' privileges.
C. government control in economic matters.
D. the number of reciprocal tariffs.
E. manufacturers' supply sources.
Answer:
Certain advertising media are forbidden by government edict to accept some advertising
materials. Such restrictions are most prevalent in:
A. the Internet forums.
B. personal selling initiatives.
page-pf1f
C. radio and television broadcasting.
D. trade shows and exhibitions.
E. direct selling and sales promotions.
Answer:
Which of the following is true of large multinational markets?
A. They lead to negligible marketing efficiencies.
B. They are incapable of achieving economies of scale.
C. They are particularly important to businesses not accustomed to mass production.
D. They result in decreased purchasing power.
E. They employ coordinated programs to foster economic growth.
Answer:
page-pf20
_____ development is a joint approach among those who seek economic growth with
"wise resource management, equitable distribution of benefits and reduction of negative
effects on people and the environment from the process of economic growth."
A. Parallel
B. Global
C. Sustainable
D. Unrestricted
E. Holistic
Answer:
Blogs, virtual worlds, and video sharing are examples of media commonly known as
_____.
A. global media
B. local media
C. social media
D. Texas Visual Imaging
E. widespread media
page-pf21
Answer:
Manifest Destiny and the _____ were accepted as the basis for U.S. foreign policy
during much of the 19th and 20th centuries.
A. Roosevelt Corollary
B. North American Security Treaty
C. Monroe Doctrine
D. Grant Mandate
E. Hays Corollary
Answer:
In the context of foreign market entry, _____ requires no equity investment and thus has
a low risk, low rate of return, and little control.
A. licensing
page-pf22
B. indirect exporting
C. a strategic alliance
D. a joint venture
E. franchising
Answer:
ECOWAS, SADC, and EAC are active regional cooperative groups in _____.
A. North America
B. Australia
C. Africa
D. Europe
E. Asia
Answer:
page-pf23
A marketer who expects to be effective in the international marketplace should:
A. be antagonistic toward other cultures.
B. not let the local culture influence his or her decisions.
C. practice cultural chauvinism.
D. not let market behavior influence his or her decisions.
E. have a positive outlook on an international assignment.
Answer:

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