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There are fewer than twenty social media brands in the social media landscape fighting
for users.
The marketing communications component of the marketing mix has decreased
dramatically in importance in recent decades.
An advertiser employs a generic creative style when making a claim that could be made
by any company that markets a brand in that product category.
Involuntary attention requires little or no effort on the part of a receiver.
Trustworthiness refers to the honesty, integrity, and believability of a source.
Makers in the VALSTM classification framework tend to buy the finer things in life.
Advertising adds value to brands by influencing perceptions.
