Lori purchased new tires for her car, and she can bring it back every 5,000 miles to have
the tires rotated free of charge. However, Lori doesn’t do it because that would require
that she take her car to the shop and either leave it and have someone get her and take
her back later or sit and wait for the tires to be rotated. Which type of cost does this
represent?
A. social cost
B. time cost
C. effort cost
D. physical cost
E. mental cost
Which type of consumer choice process requires the knowledge of specific attributes at
the time the choice is made, and it involves attribute-by-attribute comparisons across
brands?
A. affective choice
B. attitude-based choice
C. rational choice
D. attribute-based choice
E. instrumental choice
Which of the following is enabling the growth of a global culture?
A. mass media
B. work
C. education
D. travel
E. all of the above
Which type of consumer decision making only includes the stages of problem
recognition, limited internal information search, purchase, and limited postpurchase
behavior?
A. nominal decision making
B. normal decision making
C. limited decision making
D. extended decision making
E. simple decision making
Which of the following affects consumers’ retail outlet selection?
A. outlet image
B. retailer brands
C. retail advertising
D. outlet location and size
E. all of the above
In the VALS typology, which primary motivation is characteristic of consumers guided
in their choices by their beliefs and principles rather than by feelings or desire for social
approval?
A. ideals motivation
B. achievement motivation
C. self-expression motivation
D. realist motivation
E. focused motivation
Critics of ads that emphasize beauty or sex appeal as major benefits feel that the
harmful effects may be most severe for which consumers?
A. young men
B. young women
C. minorities
D. older men
E. older women
A new rule that requires marketers to list the number of grams of trans fat on a product’s
package is an amendment of which law?
A. Truth-in-Labeling Law
B. Nutritional Labeling and Education Act
C. Fat Labeling Act
D. Fair Packaging and Labeling Act
E. U.S. Packaging and Labeling Law
Which segment of Asian Americans identified by Market Segment Research is younger,
has moderate identification with their native culture, tends to be bilingual, and are
spontaneous, materialistic, and impulsive shoppers who are concerned with status and
quality?
A. Traditionalists
B. Established
C. Living for the Moment
D. Market leaders
E. Contented
At Marci’s school, there are logos for McDonald’s, Coca-Cola, and Sprint around the
football stadium’s scoreboard. She was also given pencils that had Gap written on them
and a notebook with the Nike swoosh. These are examples of _____.
A. in-school ads
B. ads in classrooms
C. corporate-sponsored educational materials and programs
D. corporate-sponsored contests and incentive programs
E. mobile games
Tony’s job entails making sure his company’s products get to retailers so that target
customers can buy them. Which element of the marketing mix is Tony involved with?
A. product
B. price
C. distribution
D. communications
E. placement
A consumer decision requires information on which of the following?
A. The appropriate evaluative criteria for the solution of a problem.
B. The existence of various alternative solutions.
C. The performance level or characteristic of each alternative solution on each
evaluative criterion.
D. a and b
E. a, b, and c
Which of the following statements is FALSE regarding marketing practices?
A. Marketing practices are sometimes controversial.
B. Regulating marketing activities requires a higher level of understanding of consumer
behavior than does managing marketing programs.
C. There are many issues where the appropriate ethical action for marketers is not
clear-cut.
D. Society has declared that some marketing actions are clearly inappropriate.
E. There are laws and regulations that prohibit or require specific marketing actions.
Regulating marketing activities requires the same level of understanding.
One retailer asked a group of consumers the types of emotions they experience in both
positive and negative retail situations. The purpose of this research was to uncover
consumer reactions to various situations so that clerks could be trained to respond
appropriately. Which approach to problem recognition is this?
A. activity analysis
B. product analysis
C. problem analysis
D. human factors research
E. emotion research
Which problem recognition involves a discrepancy that a variety of brands within a
product category can reduce?
A. generic problem recognition
B. selective problem recognition
C. active problem recognition
D. inactive problem recognition
E. primary problem recognition
Individuals with which type of self-concept are more likely to engage in home and
domestic-related activities and entertainment including cooking at home and from
scratch?
A. independents
B. interdependents
C. self-monitors
D. idealists
E. doers
Which source of information includes inspection or product trial?
A. memory
B. personal sources
C. independent sources
D. marketing sources
E. experiential sources
The individuals (representing functional areas and management) within an organization
who participate in making a given purchase decision make up the _____.
A. strategic business unit (SBU)
B. decision center (DC)
C. decision-making unit (DMU)
D. strategic decision unit (SDU)
E. functional decision unit (FDU)
Several consumers rely on information they obtain from others they see as
knowledgeable about a specific product they are interested in purchasing (i.e., opinion
leaders) as well as information they learn from marketing communications (i.e.,
advertisements) and other people that are not experts in the product category. Which
type of communication flow does this represent?
A. direct
B. two-step
C. multistep
D. rapid
E. efficient