1) Today, ethnocentrism is one of the major internal weaknesses that must be overcome
if a company is to transform itself into an effective global competitor.
2) Until recently, visitors to Web sites for most luxury goods purveyors were not given
the opportunity to buy.
3) Many governments in developing countries exercise control over their nations’
economic development by passing protectionist laws and regulations.
4) With rapid global market expansion, McDonald’s identity as the quintessential
American fast-food restaurant is becoming blurred.
5) According to Richard D’Aveni’s model of “hypercompetition,” successful companies
are the ones that find sustainable competitive advantages.
6) Sony created a new market when it introduced VCRs, which can be considered as an
example of discontinuous innovations.
7) Competing ideologies in South America help explain why intraregional trade is
yielding more benefits.
8) Americans typically want to “go it alone.” As a result, they may be outnumbered in a
negotiation situation.
9) One positive note about daily life in Venezuela is that the government subsidizes
gasoline production, therefore 5 gallons of gas costs only 25 cents!
10) The “Intel Inside” campaign is an example of co-branding.
11) The basic human need to consume food and drink is not the same thing as wanting
or preferring a Big Mac or a Coke.
12) Louisiana is the only state that has not fully adopted the Uniform Commercial Code
(UCC) since its laws are heavily influenced by the French civil code.
13) Distribution channels are systems that link manufacturers to customers.
14) Competition in an industry tends to drive rates of return on invested capital up
towards the level of “perfect competition.”
15) According to data published by Advertising Age in 2009, Proctor & Gamble ranks #
1 in worldwide advertisement spending.
16) If Nestl decides not to market biscuits (cookies) in the United States due to
competitive reasons, it is considered as a lack of strategic focus and missed opportunity.
17) Unilever Group Chief Executive Patrick Cescau wanted to reconnect the company
with its heritage of sustainability and concern for the environment. This and other
values reflect Unilever’s philosophy of “doing well by doing good.”
18) The final step in the 6-step sales presentation plan is closing the sale.