“How do you feel about the Apple, Inc.?” is an example of which type of question?
a. Fixed-alternative
b. Structured
c. Open-ended
d. Close-ended
e. a, b, and c.
Which of the following is NOT one of the steps that must happen before data can be
analyzed?
a. Editing the data
b. Coding the data
c. Interpreting the data
d. Building the data file
e. Cleaning the data
Increasing sample size but may also .
a. decreases sampling error, increase nonsampling error
b. has no influence on sampling error, increase nonsampling error
c. increases nonsampling error, increase sampling error
d. increases sampling error, increase nonsampling error
e. decreases nonsampling error, decrease sampling error
A researcher developing a questionnaire becomes aware of an interesting additional
relationship that could be investigated at very little cost and effort by adding an
additional item to the questionnaire. He knows that this is not vital to his present
research purpose. He should
a. investigate it to a limited extent.
b. forget it.
c. evaluate the cost.
d. investigate it carefully.
e. investigate it, as this is likely to reduce sampling error.
Which type of research should be conducted only when researchers know what the key
issues are and what questions need to be asked?
a. Exploratory
b. Experiments
c. Causal
d. Descriptive
e. Surveys
Which of the following statements concerning measurement is FALSE?
a. Properties of the attributes must first be determined before measurement begins.
b. Numbers are assigned to accurately reflect properties of an attribute.
c. Typically, researchers recognize five “levels” of measurement.
d. Both a and b.
e. a, b, and c.
In a regression analysis, determining the statistical significance of the slope involves the
use of the t-statistic.
a. True
b. False
Bob’s Cookie Company has decided to test market their new sugarless chocolate chip
cookie. A major question the company hopes to answer with the test market project
concerns distributor acceptance of this somewhat novel product. Which method of test
marketing would be most appropriate in this situation?
a. Controlled test marketing
b. Standard test marketing
c. Forced-distribution test marketing
d. Simulated test marketing
e. Electronic test marketing
Which of the following is NOT a common source of inaccuracy in report writing?
a. Simple errors in addition or subtraction.
b. Confusion between percentages and percentage points.
c. Inaccuracy caused by grammatical errors.
d. Confused terminology resulting in fallacious conclusion.
e. Faulty data analysis.
Primary data should always be collected, even if the information can be obtained from
the company’s internal sources or from external sources.
a. True
b. False
Which of the following can be measured?
a. Weight
b. Height
c. Attitude
d. Both a and b.
e. a, b, and c.