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In the VALSTM segmentation scheme, consumer segments are represented along the
dimensions of primary motivations and resources.
Compare and contrast the terms promotion and marketing communications, and list the
primary tools of marketing communications.
The theory of reasoned action proposes that all forms of planned and reasoned behavior
have two primary determinants: attitudes and normative influences.
Marcom objectives must specify the amount of change.
List and briefly describe each step or phase in personal selling.
