Unis Technologies has introduced a new installation program that is the first of its kind
and requires a great deal of complex technological understanding. Although it is being
marketed as a user-friendly system, consumers are apprehensive about buying it. Unis
Technologies' promotion mix will likely:
A. focus heavily on personal selling.
B. contain short-run incentives.
C. rely on sales promotion.
D. rely on advertising.
Three college friends, Ahmed, Thomas, and Diego, have turned their interest in
backpacking and wilderness exploration into a profitable business partnership. Based on
the season's demand, they conduct exploration camps at regular intervals. Ahmed's
girlfriend, Medina, assists Ahmed in the operational activities of the business. Thomas
interacts with various vendors to negotiate and procure the supplies needed for the
business and Diego looks after the company's logistics. Who would most probably be