Glazetech Inc., a software giant, is involved in the production of a technologically
complex product that is the first of its kind in the market and is slated to be sold to the
entire organization. Considering its uniqueness, its manufacturers quote a high price in
the market. Considering these aspects, which of the following teams or people are most
suitable to support its sales force?
A. Missionary salespeople
B. Technical sales specialists
C. Cross-functional sales teams
D. Hierarchical sales teams
For the last decade, Value Foods has sold frozen vegetables in various types of sauces.
In 2002, the company changed its packaging and began offering frozen vegetables in
resealable bags with separate frozen-sauce pellets. In which of the new product
categories would this new method of packaging frozen vegetables fall?
A. New-to-the-world products
B. New-to-the-firm products