by issuing a buying tender to her manager. In this scenario, Hannah plays the
purchasing role of a(n) _____.
What is the function of the Nielsen PRIZM?
A. It is a system that enables firms to understand and improve the position of their
technology, brands, products, media, or channels.
B. It is a form of psychographic segmentation that classifies consumers according to
their lifestyles and predicted behavior.
C. It is a form of geodemographic segmentation that classifies every U.S. neighborhood
into one of 14 groups.
D. It is a type of mass marketing strategy based on the benefits that consumers want
from the products they purchase.