about the company's use of animal fat in its perfumes. He sends out a questionnaire by
e-mail to Shine Inc.'s wide customer base to gather relevant information. Which of the
following types of research methods is Adriano using in this scenario?
A. Observational research
B. Experimental research
C. Survey research
D. Mathematical modeling
Fresh-Cola Inc. is a manufacturer of carbonated drinks that packages its products in
bottles, cans, and 12-pack cartons. A standard 12-pack carton of these drinks can neither
fit conveniently in the standard-size refrigerator shelf, nor can the drinks be easily
dispensed from the carton. Fresh-Cola introduces a new design called "the refrigerator
pack." The refrigerator pack is designed to fit easily on a standard refrigerator shelf and
dispenses one can at a time. With its new refrigerator pack, Fresh-Cola:
A. has failed to consider its consumers' needs in making its packaging decisions.
B. is using packaging as a part of its product differentiation strategy.
C. is using a brand extension strategy for market development.