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The self-direction value includes the desire for freedom, independence, choosing one's
goals, and creativity.
Advertising's primary role is at times to facilitate other marcom efforts.
Direct advertising is delivered either to homes and workplaces or at a variety of public
venues.
Humor enhances liking of both the advertisement and the advertised brand.
A manufacturer's objective for using trade-oriented sales promotion could include
introducing new or revised products.
Advertising's most important function is to increase sales.
A magazine's media kit provides demographic and lifestyle profiles of that magazine's
readership.
Price-offs cannot reverse a downward sales trend.
Teenagers want to be 'marketed to,' even if irrelevant information is communicated to
them.
